Monday, 29 October 2018

PRDA: Halloween Marketing Ideas for Your Business



PRDA Founder and Business Director Douglas White's "Social Media Marketing: Intensive 2-Day Workshop" has sold out for 3 years running-- and for good reason! Douglas White is a very high-demand Social Media expert, highly knowledgeable on Asia- the world’s largest global ecommerce market. In 2017 alone, his proven social media methodology was introduced to more than 90 companies, including training over 600 professionals in various industries. PRDA's proven methodology for social media management has been implemented and trained in more companies in Asia than any other!

And now, not only is Halloween upon us, but November 11th, Singles Day, is very near, along with the Holidays, including Christmas and New Year’s. Many small businesses (and some larger ones) depend on this time of year to stay afloat. Attracting shoppers who are looking for ways to celebrate, purchasing gifts and decor, food and much more, is key!

Perhaps you think that since there is nothing spooky about your business, so you shouldn’t bother with Halloween… This is wrong! You are likely losing out on sales! Just as you should be thinking ahead to the upcoming shopping holidays, you should also be paying attention to Halloween. There are many smart, easy ways to “spookify”, ie market your business to Halloween shoppers.
Here are a few Halloween Marketing Ideas for Your Business:


“Spookify” your Online Presence

Add some Halloween spirit to your website and products. Offering halloween deals when your store or website is decorated for the summer isn’t going to cut it. Spicing up your social media platforms, blogs and websites is a good way to adapt to the holidays.  Sit down with your teams as start brainstorms sales, decorations, and online graphics. (If it’s too late for Halloween, start applying this to any upcoming Holiday, like Single’s Day, Christmas, and New Year’s.)

Bonus Tip: A great tool for transforming images on your website to Halloween-ized images is PicMonkey.

Create Personalized Online Content about Halloween

Creating unique content about Halloween- ie writing articles, creating images, and/or video’s- is one way to draw attention to what you sell. Before and during the Holiday season, it is best to adapt your contents around facts, events and the history of the holiday you are focused on. Every year, people go online to search for various subjects around Halloween. Discovering informative articles will help not only to boost your search rankings, but also raise your popularity and reviews with online folks. On all of your social media platforms, as well as website, make sure you post regularly about the amazing things, scary stories and informative facts about the season.

Host Trick-or-Treating Promotions

Promotions are always a great way to boost sales. Adapting it to the spooky holidays makes it more fun for existing customers and visitors alike. Try out trick-or-treat promotions at both your physical and online outlets for better awareness on your products. For each promo, clearly promote a unique product and watch for a surge in sales.

How well is your current social media strategy is performing? PRDA,  Asia’s leading social media agency, is ready to provide your company with the digital transformation it needs! Contact us today to learn more.

Connect with PRDA
Posted by Director of SO-U.TV at 20:51 0 comments

Friday, 26 October 2018

Singapore, Britcham, Dubai - PRDA’s Douglas White is in Demand!




It’s been a busy Fall for PRDA and our Founder and Business Director, Douglas White! In the last few weeks Douglas has lead a two-day intensive Social Media Strategy Workshop in Singapore (sold out for the last three years!), been a speaker at Britcham’s Essential Marketing Tips to Grow Your Business event alongside Hong Kong’s top marketing experts, flown to Dubai to launch a new partnership with FAD (Dubai Institute of Fashion and Design) as well as lecture alongside Kais Badran, the Founder of Grey Matter, at Mushreq University.

Primasia: The Top eCommerce Platforms in China
Primasia Corporate Services is your business partner in Hong Kong and China, offering a large variety of corporate solutions including Trade Services, Xero Cloud Accounting, Payroll Management, as well as Reviewing and Processing Trade and Banking Documents-- plus much, much more.

Ready to take part in the Chinese e-commerce boom? The possibilities are endless! China is well-known for being the world's largest and fastest-growing e-commerce market, with plenty of opportunities for companies that act quickly. But which sales platform is best for your business? Below we compare three of the topmost eCommerce platforms in China, TMall Global, Kaola, and JD Worldwide, highlighting their strengths and weaknesses.
Asian Youth Orchestra: The French Horn
Recently we posted some news on our alumni member Chanakorn Panmuan, former Asian Youth Orchestra French horn player (click to see his story on our website), and wanted to follow up with some information about this wonderful instrument for those not familiar with it.  Easily an orchestra favorite, the French Horn is a special brass instrument with a dynamic, rich and mellow tone that easily blends with other instruments. The player of the French Horn is called a Horn player or Hornist. The Hornist sits on what is called the Horn Chair to play this beautiful instrument.  

About the French Horn…

The French Horn is primarily a brass instrument. It is made of a tubing wrapped in circles (coil) and has a flared bell positioned at the end which serves as the output of the musical notes played. The variety tones are produced by a number of factors:
The benefits include:  Click here to read the full article

The Benefits of Traveling: Here’s Why You Should Travel More


Love to travel? Enjoy exceptional hotels at exclusive members-only rates? Hey Travelista is a global travel platform designed to inspire people to travel, with travel specialists that locate and select extraordinary 5 star hotels and unique properties from around the world for you to experience and enjoy for a stress-free holiday! It’s easy to join, simply sign up with your email address on our website.

Travel gives you life balance. Packing your bags and stepping out of your normal routine is good for your mind, body and soul- offering long-lasting personal benefits you may not think about at first. Below we list just a few of the ways that travel, particularly international travel, is beneficial to your well-being.
Posted by Director of SO-U.TV at 06:29 0 comments

Tuesday, 23 October 2018

Pink Dot HK: Hong Kong's Family-Friendly, LGBT+ Carnival Celebrated its Fifth Anniversary!



Pink Dot Hong Kong celebrated its fifth anniversary on October 12th, with an astounding 12,000+ families attending this day of diversity.  This is the largest annual LGBT+ event in Hong Kong, a fun, free-for-all carnival and outdoor concert for LGBT+ and their allies, families, friends, and colleagues in celebration of love, diversity and equality. The organizers of the Gay Games Hong Kong 2022 were proud to be in attendance! The team truly enjoyed the day-long celebration of love and acceptance, supporting diversity and equality.

To mark the auspicious occasion, Pink Dot HK took the theme #It5Love-- encouraging photos and diversity to be tagged across social media with this theme. Pink Dot HK 2018 was co-organised by Big Love Alliance, Covenant of the Rainbow and Qlove.

Some of the Organisers of #GGHK2022



LGBT+ Hong Kongers, their friends, families, and supporters filled the West Kowloon Cultural District Art Park enjoying a plethora of music, LGBT+ speakers and workshops, as well as a sunset dance party!

Pink Dot HK as seen from above

Performers included On Chan, Andy Leung, Subyub Lee, Sophy Wong, and Vincy Chan. Also attending was JoAn Hong Kong’s LGBT+ heroes, including the city’s first openly-gay lawmaker Ray Chan and the Mocha Diva Drag Show.

You can see the Official Pink Dot HK Photo Album on Facebook, click here to check out the nearly 300 photos!

About us:

Hong Kong is the first Asian city to host the Gay Games, the world’s biggest international sporting and cultural event for all, in 2022. Gay Games Hong Kong 2022 will be an empowering experience for LGBT+ athletes and supporters from across Asia, in addition to welcoming visitors from around the world, to participate in a variety of sporting and cultural events.

Connect with Gay Games Hong Kong 2022
Posted by Director of SO-U.TV at 20:59 0 comments

Every Man Needs a Bespoke Suit. Here’s why:



There is nothing like slipping into a perfectly fitted, custom-made suit. A bespoke suit is the penultimate in luxury menswear, and the best to be found in Hong Kong is at La Elite Fashions in Tsim Sha Tsui. Think ready-made suits are enough? Once you slide into a perfectly crafted, custom made just for you, bespoke suit… you will never turn back. What makes a bespoke garment so special? The absolute perfect fit.

Read on for more in depth discussion on why a bespoke suit is essential to every man’s wardrobe.


Your Unique Body Features

No ready-made clothing caters for all your body features the way custom-made dresses do. Every limb is carefully measured so that when your suit is created by our expert tailors… it fits PERFECTLY. That is quality and class. And that is what will distinguish you from your peers. Success is achieved in a bespoke suit from La Elite Fashions!

Your Suit, Your Style

Whether you have a favorite suit or garment that you would like replicated, or are looking for something new, something stylish, a bespoke suit delivers. This is YOUR suit, unique to you alone. You pick the fabric, design, etc. Our tailors are always happy to make recommendations and assist in selections, but our clients always have the final say. We are also happy to make small, much more flattering, adjustments to your clothing. You’d be surprised at how great tailoring skills can seemingly “melt away the pounds”, revealing a more slender figure. In a recent instance we had a customer request a slightly high pant cuff-- so he could show off his shoes a little more. These personal adjustments are what make a suit, your suit-- showcasing your best features.

Whether is a tuxedo, winter suit, or other unique garment, let the talented tailors at La Elite create the custom, bespoke clothing you need to look your best. Stop by La Elite Fashions in Tsim Sha Tsui today!

Connect with La Elite Fashions
  • MTR Exit: N5, Opposite to Holiday Inn Golden Mile Hotel on Mody Road
  • Tel: (852) 2368 0040
Posted by Director of SO-U.TV at 20:47 0 comments
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