The Opportunities and Pitfalls of Android Apps In China

With over 35 million active iOS and Android devices in China, there is no denying that the mobile app in the mainland is huge, the kind of scale that makes small and big investors alike eager to make their mark. However, such a market comes with its own set of potential as well as challenges.

Consider the top downloaded social applications by users in China:


(Source: China Internet Watch)

If your business is suitable for the apps market, entering China seems like a no brainer. However, there are challenges.

As Google has yet to formally support the Android Market in the country due to censorship concerns and ongoing discussion with the China government, the app market is fragmented with dozens of alternative stores operated by small studios. These independent outfits engage in fierce battle for app market dominance. Just to name a few, there is AppChina, Tencent’s app store, Gfan, HiAPK, etc. and many, many more.


(Source: Tech in Asia)

With such a free app market, it can be as a boom to businesses who can swoop in with useful apps and market it on multiple stores. However, this scenario is also riddled with ongoing problems such as piracy, malware risks, and lack of an app payment gateway.

Yet another consideration for businesses considering entering the China app market would be a unique industry dynamic quite unseen in other countries. Unlike “the long tail” theory, in China, a very small percentage of the applications (estimated at around 4%) accounts for more than 80% of active installations. Highly popular apps are getting the lion’s share of app users attention, while many others remain totally unheard of.

It does seem that until Google launches an Android Marketplace for China, the marketplace may not be as comfortable as it can be for businesses to get into. The future, of course, remains uncharted and as volatile as ever.

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Tips on How to Market Your Business Sustainably with Accor Planet 21

Running a green business gives your company a competitive edge. Today, consumers care more about going green than they ever have. While offering green products and services is the ultimate goal, there are other ways to lower your impact on the environment along the way. One of the easiest ways to do this is to market your business sustainably. Using the seven pillars of Accor’s Planet 21 program is a great way to get started in setting your sustainability goals. Here are a few tips for your business to try.

Lower your business’ carbon footprint by buying your marketing materials locally. Not only will this require less transportation and less CO2 emissions, this will also save your company shipping costs.


Take it a step further by printing all your marketing materials on recycled paper. Pamphlets, fliers, posters, and mailings can all be printed on recycled material and is in line with Accor’s Nature pillar. Let consumers know that you’re being eco-friendly by stamping all your marketing materials with “printed on recycled materials.” You can also print a friendly reminder to consumers to recycle on the bottom or back of your documents. Instead of printing and mailing newsletters, have consumers subscribe to a monthly email newsletter.

Recycling may seem like common sense when it comes to being green, but are you offering marketing materials that encourage green behavior? Instead of handing out disposable water bottles with your name on them, opt for reusable water bottles or mugs. When giving out food or hosting events with snacks, buy from local sustainable producers. Not only does this show consumers that you are dedicated to being green, it also introduces them to ways in which they can be more green with you!

Each small initial your business utilizes adds up to a huge impact on the environment. For more tips on how to green your business, visit Accor Planet 21’s blog at http://accorplanet21.tumblr.com/.

Learn more about Planet 21: http://www.accor.com/en/sustainable-development/the-planet-21-program.html
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Sense of Touch Celebrates The Opening Of Tseung Kwan O Branch

We take deep pride in announcing the beginning of our foray into the international spa scene and the launch of our very own first hotel spa, at Crowne Plaza Hong Kong Kowloon East at Tseung Kwan O.

Ample space to guarantee privacy in a truly luxurious environment.

Nestled within the spectacular new Crowne Plaza Hong Kong Kowloon East, an international 5-star hotel, our Tseung Kwan O spa spans over 6,500 square feet, offering a level of personal space like never before. Our spacious veranda gives way to a panoramic view of the neighbourhood, perfect for that post-treatment relaxation.


A spa built to tease even the most discerning taste.

Sense of Touch Tseung Kwan O features seven private, Balinese-inspired pavilion villas to make you feel rejuvenated and restored before, during and after your treatments. For those of you indulging in our signature Sparty, sink yourself into the comfort of our relaxation room. It's the perfect spot for you and your guests to relax, beautify and socialize.


Trusted by one of the most famous beauty brands in the world.

Sense of Touch is honoured to partner with Elemis, the leading luxury British spa and skincare brand, to design the perfect signature treatments, created exclusively for the Tseung Kwan O Spa. You will find these luxurious body and facial treatments to be everything you have ever dreamed of.

Come celebrate the launch of our Tseung Kwan O branch with us with these exceptional offers (valid till 30 November, 2012):

• 40% off Cellu M6® Endermolab and O.X.Y Therapy treatments for first trial clients
• 25% off facial, massage, body and signature treatments
• Sign up for any membership package and receive an additional $500 coupon

Don't take our word for it. Come on by to Sense of Touch Tseung Kwan O at Crowne Plaza Hong Kong Kowloon East for possibly the best spa experience yet.

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Two reasons why you should follow the HITCHED! Bridal Pinterest account

With the seemingly endless rise in terms of popularity, number of users and traffic, Pinterest (http://www.Pinterest.com) sure is one of, if not THE, website to be a part of these days. Even businesses and discerning consumers know that Pinterest is a great resource not only for beautiful photos but for great tips, ideas as well as inspiration.

For brides-to-be, for instance, Pinterest can serve as a one-stop-shop for fabulous recommendations in terms of wedding dresses, wedding gown designers and even wedding make-up artists. And that is why the HITCHED! Bridal Pinterest account should be on top of your must-follow Pinterest accounts.

First off, the HITCHED! Bridal Pinterest account has high quality and attractive photos. Each and every photo is carefully chosen in an effort to further inspire any bride-to-be. And the photos are all carefully segregated in corresponding categories. Just check out the Colour Palettes board, for instance. The photos there sure can help and inspire any bride-to-be to choose her preferred wedding motif.

Secondly, you can also get great and useful recommendations from the HITCHED! Bridal Pinterest account. One of the recommendations that you can find there is the wedding makeup artist. Through the Pinterest account of HITCHED! Bridal boutique store, you can be referred to skillful and professional wedding makeup artists like E.Law Wong.

These may just be two reasons but once you visit the HITCHED! Bridal Pinterest account, you will realize that there are NO reasons for you not to follow them.

Visit the HITCHED! Bridal Pinterest boards today and share this info with your friends. They’ll thank you for it!

HITCHED! Bridal Official Website: http://www.hitchedbridal.com/

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How Your Business Can Benefit From Pinterest (the Edible Arrangements Experience)

Pinterest is undoubtedly one of the most successful social networking websites these days. With an average of 1.36 million users every single day (and the number seems to only increase as time goes by), Pinterest is definitely the place to be if you want to create a good web presence, not only for yourself, but for your business.

But exactly how does a business with niche products and services like Edible Arrangements Hong Kong benefit from a popular social photo pinboard like Pinterest? 
 


For one, the sheer number of users is already an important reason as to why you should join the community. With over a million users per day, just imagine how many potential customers are within your reach!
Secondly, Pinterest allows businesses to target an active female audience. Roughly 28 percent of Pinterest users are mothers who have a household income of US $100,000 and above (source: Modea). Businesses and products that serve females and mothers, such as Edible Arrangements Hong Kong with its fresh and healthy fruit bouquets, do extremely well with attracting new customers on Pinterest.

Thirdly, Pinterest also gives its users the chance to showcase or feature products and ideas that may be associated with their existing products. These white chocolate covered strawberries below may not be the exact products from Edible Arrangements, but since Edible Arrangements does offer fruit bouquets with chocolate covered strawberries, it can be used as a powerful cross-over tool to drive more customers to Edible Arrangements Hong Kong.
 


There are still so many benefits of joining Pinterest but perhaps the best way to really fully understand the advantages is to join the community. Start by following the Edible Arrangements Pinterest account and see how your own business can benefit from it as well.

Edible Arrangements official website: http://www.ediblearrangements.hk/

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A day in the life of HITCHED! Bridal owner Dana Trang via Instagrams

How do you lead a life like that of HITCHED! Bridal boutique owner Dana Trang? How busy can it get? Does she still have time to even buy her favorite coffee? Does she still have time to drop by a local flower shop and choose her blooms for the day? Fortunately for all HITCHED! Bridal boutique customers and avid readers of Dana Trang’s Lifestyle Asia blog, she shared a few Instagram photos that depict her style-filled days.

For Dana Trang, a lawyer and now a busy wedding boutique owner, life should not be all work and no play. She makes it a point to drop by her local neighborhood flower shop and buy her preferred blooms for the day. She also makes it a point to walk her furbabies Buffy and Penny around her neighborhood. During her travels, she also sees to it that she does the things that she likes - such as collecting bits and pieces for her growing accessories collection.

 

But of course, matters concerning brides, wedding gowns and wedding gown designers will never be far away from Dana Trang’s mind. Her heart skips a beat whenever she sees ads just like this Rivini ad on a magazine.

 

She also keeps the people she met and worked with during her own wedding just like E. Law.

Truly, Dana Trang’s life may be busy and hectic but she does know how to stop and smell the roses, just like any other excited bride-to-be.

Head on down to Dana’s blog for the rest of her Instagram photos and to know her more.

HITCHED! Bridal Official Website: http://www.hitchedbridal.com/

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