A fundraising cum endurance biking event dubbed “Warriors to Wall Ride” was held last May 6 - 10, 2011 and with a whopping total of US $140,000.00 raised, the event was nothing short of a certified astounding success!
The event, which was spearheaded by non profit organization Le Kids (www.lekids.org), aimed to help eradicate poverty, lack of proper access to education as well as HIV/AIDS incidences among the children in rural China. Participants underwent endurance cycling challenges from Xian (from the home of the ancient Terra-cotta Warriors to iconic Great Wall of China) to historic Tiananmen Square in Beijing. The challenging route took the riders on an unforgettable journey visiting World Heritage sites and world famous attractions in Mainland China.
One of the participants who treaded hundreds of kilometers is Douglas White, top honcho of Prosperity Research Digital Agency or PRDA. White served as the daily blogger during the event and PRDA provided social media expertise. For 4 days, White did not only participate in the bike ride but also gave updates on the challenging trails, schedules and breaks. He also took the time out to describe the majestic sceneries along the way.
White said that he and his agency took part in the worthwhile cause not only because it is part of their community and corporate responsibility efforts but also because he believed that to be part of the event was a blessing.
“Le Kids aims to help children in rural China get what they truly deserve - access to education, proper health and nutrition and good quality of life. To be a part of a drive that aims to help children become stronger, more empowered human beings is something that I will no doubt be eager to be a part of,” White stressed.
The money raised - a whopping US $140,000 was turned over to the Chi Heng Foundation.
Website: http://www.lekids.org/ Facebook: http://www.facebook.com/pages/Le-Kids
Twitter: http://www.twitter.com/lekidsorg
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