Chinese Twitter-Facebook hybrid Sina Weibo has been gaining serious grounds since its launch in 2009. Most recently, Sina Weibo has surpassed 300 million users thanks to the support of International businesses.
Overseas companies are taking advantage of the extra marketing potential that Sina Weibo offers. With a predicted membership of 30% of internet users by 2013, Sina Weibo has some provides a larger customer base to companies that wouldn’t otherwise be able to reach them.
Most notably, US companies are using Sina Weibo to cater to more Chinese customers. Out of 1060 overseas enterprise accounts on Sina Weibo, the US accounts for 208, while Japan is not far behind with 178. Sina Weibo claims that 143 of these overseas enterprise accounts are Fortune 500 companies.
Sina Weibo is beginning to diversify its product by developing platforms for Android, Blackberry OS, Windows Mobile, Windows Phone, Symbian S60, and iOS. There is also a Weibo Desktop client made to work with Microsoft Windows.
Sina Weibo is available in both traditional and simplified Chinese, as well as versions that are directed towards users in Taiwan and Hong Kong. They are currently in the process of developing an international version in an effort to further link companies and customers across seas.
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