The Benefits of Business Sustainability Goes Beyond Expectations

Building a sustainable business does more than just help the environment, as Accor hotels has demonstrated. Both consumers and employees look to support green growth by choosing eco-friendly companies, becoming a sustainable business provides a range of benefits. There are many reasons to make a green transition.

Cost efficiency is a big reason to push for companies to be moreenvironmentally aware . By investing in energy-efficient light bulbs and eco-friendly technology, the Group’s hotels expect to reap long-term benefits, as these items tend to be more efficient and last longer.  Today, 65% of Accor’s hotels have already made the change to energy-saving light bulbs, a number that is expected to grow following the launch of PLANET 21, the Group’s sustainable development program.  PLANET 21 seeks to reduce energy use by 10% between 2011 and 2015.  Aside from energy-saving lamps, other initiatives to achieve these goals include charging stations for electric cars – these have already been deployed at six Novotels in France, as well as properties in Korea and Australia.


Along with reducing a company’s environmental footprint, employees of sustainable businesses have also shown greater job satisfaction. By providing the best possible work atmosphere, the mood of the company’s employees at large brightens. Accor  has conducts regular employee opinion surveys, provides training to help employees with work-life balance and stress reduction and educates them on health prevention best practice.   These efforts are designed to improve satisfaction, retention, and morale.


Probably the most important reason business owners see the advantage of going green, is that sustainable businesses tend to have the competitive advantage. A large number of customers are no longer considering the ‘easy’ route of an every-day carbon-producing, water-consuming business. Many people understand the need for sustainable business and will choose it over its leading competitor in order to encourage continuous growth.


Learn more about the PLANET 21 Programme here: http://www.accor.com/en/sustainable-development/the-planet-21-program.html
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