Whether you are looking for a stronger personal branding, incremental online revenue or wider social network, here's how you can leverage Pinterest to your advantage:
Showcase your work. Pinterest works exceptionally well if your work is visually driven. Photographers, florists, chefs, artists and fashionistas are well positioned to take advantage of Pinterest’s fun-to-use interface to engage and interact with their followers.
Curate your reading list. By sharing books you have read (or will read) with your followers, you are demonstrating your expertise and knowledge in your business. This works especially well if you are a guru in a particular niche, such as sketchbooking, wedding planning, and decorating.
Showcase your creative zest. Pinterest allows you to compile ideas and inspirations from many different sources, including yourself. Nothing emphasizes your sense of style more than an eclectic pinboard of cutting edge fashion or ingenious wedding ceremonies.
Get others to build on your passion. Allow others to participate on your board and earn brownie points with your fans and followers. Crowdsourcing for ideas is not exactly new, but encouraging others to build on your ideas, one pin at a time, is still a great novelty.
Send the right signal to everyone. Being on Pinterest shows that you are on the digital pulse and always well-informed, with a penchant to pick the right bandwagon to hop on when one comes along. This bodes well for your personal credibility with those around you.
Don’t know how to get started? PRDA has all the resources you need to get pinning fast. Contact us today.
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