Blog Your Business To the Top - The Benefits of Blogging

If you are reading this blog post, then you are experiencing the powerful engagement this blog has with you, the reader. PRDA Asia firmly believes in the benefits blogging can bring to your business; be it in reaching new customers, being more visible online, and getting new sales.

Are you still not convinced? Consider these benefits of business blogging.


By blogging you are cementing your reputation as an expert in your field. Through your blog, you can showcase your expertise, experience, and knowledge in your industry and subject matter.

Having a reputation as an industry expert if is especially important in a competitive field. A business blog done well can set you apart from other similar products and services. By blogging on the competencies of your business, you demonstrate the value of what you do compared to your competitors.

Regular content populated on your blog is highly favored by search engines of all kind, including the “Holy Trinity” of Google, Yahoo!, and Bing. With careful exercise of keywords and post titles, your website will rank better in search engine results, driving more new traffic to you, which you can then convert to leads and sales.

Those who have read your blog have a real opportunity to interact with you by leaving comments, liking your post, and sharing it with others. These readers can be your customers, prospects, partners, and suppliers - which is certainly a gold mine!


Over time your blog will start to generate you real, actionable sales leads. With new visitors, better search engine ranking, and clearly demonstrated value, your blogging efforts can the most important sales tool you can possess.

With your blog, you can show exactly how your products and services can solve your customer's issues. Instead of hard selling and interruption marketing, you create better relationships with your potential customers, which can proven to have a better ROI.

Blogging for your business can be the wisest decision and investment you can make today. The real work starts right now - blog away!



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