Instagram, the photo editing and sharing app for mobile and tablet has reached stardom. Bought by Facebook for a staggering US$1 billion, it was a solid testament from the social media giant on the future of instant photo sharing.
Putting the power of photography back into the hands of everyday users like you and me, the lure of Instagram is its easy way to capture and create beautiful shots for instant sharing onto multiple social platforms. The powerful connection forged between users on Instagram is not to be underestimated; some 80 million are now snapping and sharing away with a passion never seen before.
How can your business leverage the power of Instagram?
First, connect your Instagram account to your existing social networks, like Facebook, Twitter, Foursquare and Flickr. The Instagram app is designed to make sharing to multiple platforms a snap so when you take a shot, everyone within your social circle can see, like, and comment instantly.
Second, use hashtag, but sparingly. Clever use of hashtags make it easy for your photos to find new admirers and it is also a creative way to convey a message to your users.
Third, use photos to tell a brand story. Instagram is renowned for its simplicity - take a photo, apply a filter, and upload. Take it a step further to promote your brand on the platform. Product launches, event exclusives, and daily shots are all great material for Instagram.
Fourth, get your fans snapping. Instagram makes it easy for you to get your fans to create content for you. For example, you can ask you fans to snap photos based on a particular theme, and hashtag it. Creating a buzz online has never been so easy, or so engaging.
How are you using Instagram for your business?
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