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It’s easy for small businesses to be social media rockstars. Since social media is cheap (and in most cases, free) and readily available, small businesses can just tap social media and use it to their heart’s content. However, while it’s great that small businesses have begun to acknowledge the power of social media, there are also a couple of social media mistakes that these businesses should also try to avoid. These mistakes can easily be committed by anyone and, yes, by small businesses.
First social media mistake is not having the passion. Sure, it’s easy to just register or sign up, create a social media account, post a link to your company website and that’s it. Sure, you may have claimed your social media accounts and all other blogs but that does not mean that you can now just sit back, relax and wait for the magic to happen. Social media marketing should be an ongoing campaign and if you or your employees do not have the sheer passion to interact with other people (especially target customers) online, then don’t even try to start at all. Leave the task to a reliable digital agency like PRDA Asia.
Second social media mistake is not offering something once in a while. Let’s face it, people like asking the “what’s in it for me” question. So why not give your online friends a little something once in a while? Take the case of Edible Arrangements Hong Kong. They create special fruit bouquets and their stores are becoming more and more popular among Hong Kong residents who want unique gift ideas. In order to thank their loyal customers, Edible Arrangements Hong Kong thought of starting a drawing contest for kids! It was a great way not only to promote their products but more importantly, to interact with their customers. In turn, the customers were pleased with the attention given to them so they themselves promote the business through their own social networks! Talk about great PR!
These are just two social media mistakes that must be avoided so that small businesses will not risk committing very critical and perhaps even expensive mistakes. Better re-assess your own small business now and see what you can do in order to keep these mistakes at bay.
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Edible Arrangements Hong Kong, makers of the freshest, most delicious and stunning fresh fruit bouquets in Hong Kong, has launched a fun drawing competition for children ages 3 to 10 year old. The campaign aims to not only build better brand recall for the company and entice more customers but to also remind consumers that healthy food is still the best choice. 
For the drawing contest, all the participants have to do is draw how a special occasion would look like. The drawings can depict a Friendship Party, a Movies Party, a Toy Parade or even a Drawing Party. Participants can also fill an overleaf (which can be downloaded from http://www.ediblearrangements.hk/DrawingCompetition) with colors and bring (or send) the drawings together with the duly accomplished form (which you can download from the Edible Arrangements Hong Kong website) to either stores: G05 Nathan Square, 348 Nathan Road, Jordan, Kowloon or at Shop 3012, IFC Mall - Podium, Central. Prizes at stake are sure to delight all participants. The grand prize is the delicious and magnificent Berry Special Occasion bouquet (valued at HK $888). The second prize, on the other hand, is the HD Delicious Celebration SM (valued at HK $658) while the third prize is the Chocolate Banana Daisy arrangement (valued at HK $488). 
The winners will be published on the Edible Arrangements Hong Kong TV, website as well as on the official Facebook Page. Edible Arrangements Hong Kong is launching the drawing contest promo through their preferred social media company PRDA (Prosperity Research Digital Agency). With over 250 successful campaigns under its belt, PRDA has set the standard in terms of social media and online engagement. To order your own fresh fruit arrangement, visit http://www.ediblearrangements.hk today. They do same-day deliveries if your order is placed before 4 pm. http://www.facebook.com/ediblearrangementshkhttp://twitter.com/#!/ediblearrangehk http://www.facebook.com/PRDA.Asiahttp://twitter.com/#!/prda_asia
If you’re still in doubt as to just how powerful social media is and can be, then you’re in for a sweet surprise. Social media will actually play a key role in the promotional efforts for a drawing contest for kids. Edible Arrangements Hong Kong, through their preferred social media company PRDA (Prosperity Research Digital Agency), is set to launch one of their biggest treats yet for customers of their renowned fresh fruit arrangements - a drawing competition for kids with ages between 3 and 10 years. 
All the participants have to do is draw how a special occasion would look like. They can also fill the overleaf with colors and bring (or send) the drawings together with the duly accomplished form (which you can download from the Edible Arrangements Hong Kong website) to either stores: G05 Nathan Square, 348 Nathan Road, Jordan, Kowloon or at Shop 3012, IFC Mall - Podium, Central. The winners will be published on the Edible Arrangements Hong Kong TV, website as well as official Facebook Page. A total of three (3) winners will be announced at the end of every month and each will win delicious treats! 
And since the competition is valid all year round, it is truly vital to infuse social media and its power to the campaign. PRDA, which has more than 250 successful campaigns under its belt, will ensure that the contest will be well-participated in with the help of social media. Not only that, PRDA will also ensure return on investment, engagement with target markets, good brand recall and effect brand protection for Edible Arrangements Hong Kong. And all that with the help of cost effective measures that include social media! So who still thinks it does not pay to understand and use social media? http://www.facebook.com/ediblearrangementshkhttp://twitter.com/#!/ediblearrangehk http://www.facebook.com/PRDA.Asiahttp://twitter.com/#!/prda_asia
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