Holiday Hacks, and Exciting Hong Kong Happenings

Hacks for a Healthier Holiday

It’s a lot of fun to go on a holiday. Exploring new cultures, attractions, and experiences can be thrilling. They can provide you with memories that will last forever. Holidays are all about enjoying quality time, savouring great food and soaking up the rays. From bringing delicious snacks like Chewswize, to traveling or sightseeing by foot, here are our top 5 tips to help you make better choices that leave you feeling good.

1. Walk, when possible: Cheap and healthy – these are two of the best things about walking.
2. Keep Hydrated: This is especially important during the summer season.
3. Get Enough Sleep:  Getting enough sleep helps raise energy levels and will lessen the likelihood that you will be sick during your holiday.
4. Have a Healthy Snack:  Chewsize provides delicious, smart snacks, which are already pre-portioned and nutritionist-recommended.
5. Eat Greens: At every meal, make sure that there are vegetables in your plate.

History Behind The Gay Games

From youth to adulthood, games and sports are an essential part of everyone’s life. Sporting events are a necessity to keep people healthy and fit. You must’ve heard about the ancient Colosseum in Rome, famous for its rich history in sporting and outdoor gaming events? The history of Gay Games dates back to 1980, when it was introduced by Dr. Tom Waddell to bring an innovation to the status of unappreciated communities. This means, for over a quarter century, the Gay Games have built an international legacy of changing cultural, social and political attitudes towards LGBT people across the globe, while at the same time empowering tens of thousands with the transforming benefits of sports competition. Hong Kong is bidding to host this event in 2022.

Nordic Pork Takes Hong Kong by Storm

With melt-in-your-mouth tenderness, Flodins’ Omega-3 pork has captivated Hong Kong patrons! Pork has been Asia’s favourite meat for centuries, so what is it about this juicy, succulent Nordic pork that has locals taking notice? We’ve discovered that due to the rapeseed oil seed Flodins adds to their pigs feed, the essential Omega-3 fatty acids are boosted up to 4 times more compared to conventionally raised meat. This creates a very high-quality fat, that is distributed throughout the meat, which makes it extremely tender and tasty. It’s easier to cook with it too, so it’s no surprise that many top Chefs have chosen Flodins Omega-3 pork for their menus.

As the first and finest Nordic restaurant in Hong Kong, it was only natural that F.I.N.D.S. (Finland, Iceland, Norway, Denmark, Sweden) executive Chef Jaako Sorsa prepared tasty Nordic cuisine with an Asian twist at Flodins’ launch party. Nordic countries have a food culture closely linked with nature – their cuisine is all about keeping food pure, seasonal, local and fresh. Stop by FINDS for lunch today and savour slow-roasted Omega-3 pork with Root Vegetable Ragout and Bay Leaf Broth. Yum!

Why Your Marketing Department Should NOT

Manage Your Digital Media

I have recently read an article by Andrew Hutchinson in Social Media Today speculating on why Facebook may be removing the Likes count from business pages. I was not surprised that Facebook might be doing this and I will explain shortly, but I am again disappointed on how misdirected social media “experts” are in understanding their own industry.

It is my supposition in this blog that digital marketing should be taken out of the marketing department and moved into Sales, CRM and Product Development. Basically it comes down to this:

• Marketing is grounded in traditional approaches of “Big Idea” and “Paid Media”. Traditional marketing, PR and advertising is inherently anti-social. As a result their influence on social media apps e.g. Facebook, Twitter, LinkedIn, etc. are making the apps less “social” and more “advertising” driven.
• Sales, customer relations/service and product development are inherently social. They are dependant on interaction and engagement with customers to make a business thrive. If it was their influence on the evolution of social media apps we would see less advertising and more personal interaction or “social”.

Much success,

Doug

PRDA CEO and Founder

Why Your Marketing Department Should NOT Manage Your Digital Media

I have recently read an article by Andrew Hutchinson in Social Media Today speculating on why Facebook may be removing the Likes count from business pages. I was not surprised that Facebook might be doing this and I will explain shortly, but I am again disappointed on how misdirected social media “experts” are in understanding their own industry.

It is my supposition in this blog that digital marketing should be taken out of the marketing department and moved into Sales, CRM and Product Development. Below is a long winded rationale but in the short it comes down to this:

• Marketing is grounded in traditional approaches of “Big Idea” and “Paid Media”. Traditional marketing, PR and advertising is inherently anti-social. As a result their influence on social media apps e.g. Facebook, Twitter, LinkedIn, etc. are making the apps less “social” and more “advertising” driven.
• Sales, customer relations/service and product development are inherently social. They are dependant on interaction and engagement with customers to make a business thrive. If it was their influence on the evolution of social media apps we would see less advertising and more personal interaction or “social”.

Long winded starts here:

I do not know Mr. Hutchinson, thus my interpretation of his article is mine and likely just as flawed as I believe is his understanding of social media. He states that Facebook maybe removing Liike counts because Likes have no value. After all you can buy them, so what value are they?  This single statements sums up clearly what is the biggest gap/crime in social media and it is not driven by malice but by the wrong people.

Likes from fake fans or people who really don’t care about your brand are worthless and just for show, with this I agree. However Fans that are carefully cultivated because they have expressed an interest in your brand and content and you have reciprocated by demonstrating interest in them and a desire to provide good content and engage with them are very valuable fans. This is called Owned Media and it is the value of your community. In accounting it can be called Good Will or marketing equity, which is the real dollar amount of treating your customers well.

Owned media is where by being “social”, you actively build a following of Fans that are truly “organically” engaged with your brand conversation. This is not easy, this takes skill, knowledge and commitment and that is why few media agencies and marketing professionals do it. Most agencies and “experts” prefer the faster and easier approach of Paid Media. Paid Media is exactly what is sounds like; advertising. It is quick, transitory, no loyalty and no lasting community.

So why would experts think that paid is better than owned and why would Facebook be encouraging a move away from owned media? Well I have given a quick reason why social/marketing experts prefer paid. But why is Facebook? The answer is also equally and unfortunately cynical. Facebook would like to move to an advertising model for businesses. It is easy, highly lucrative and inline with OLD SCHOOL methodology. Traditional marketing is highly anti-social. It is based on creating  one big idea (one size fits all philosophy) and a lot of media buy (advertising). All traditional advertising companies operate off of this formula and therefore so do their 50+ year old CMO clients.

This is an easy compromise for Facebook and large companies to embrace. Facebook taps into large budgets, no longer needs to keep updating their algorithm or releasing new functionality for businesses, but instead simply strips it down and collects the checks. The CMOs of companies rest easy because when you have spent your whole career climbing the ladder, the last thing you want to do when you reach the top is have to learn a whole bunch of new stuff.

Time to change the team:

Social in the long term pays much higher rewards, but it requires skill and dedication. Many companies are just now starting to understand that social media is not really a new and scary concept, but actually grounded in the processes many companies already do on a daily basis. But instead of finding these processes in the marketing department they are found in sales, customer support, recruitment and product development. These business functions understand the importance of maintaining close and meaningful relationships with the customers for a business to thrive. Look to any statistic and they will all point to the same conclusion:

• It is cheaper to keep a customer than get a new one
• A happy customer is a repeat customer
• There is nothing more valuable than customer feedback (data)

Much success,

Doug

Swarovski Limited Edition Nativity Set

Le Luxury is a trusted online retailer of  jewelry, watches, and exquisite pens. One reason why they are famous among their customers is due to the quality products they provide. They make sure their customers are satisfied on every order. Le Luxury utilizes eBay shops for their major storefront, which makes shopping a fun and easy experience. They have a large variety of various fashionable products and trendy accessories. Here you can find a vast variety of products to fulfill countless needs.

This Christmas, start your own sparkling nativity scene with this online exclusive set. This limited edition Nativity Scene is a gorgeous Swarovski design. It includes three different figures which are of Mary, Joseph, and Jesus. The set is crafted in clear crystal which enhances the entire beauty of the product altogether. The Nativity Scene is a perfect gift that one can give to their loved ones such as family or friends on Christmas. Or gifted individually- the Baby Jesus ornament would make a lovely Baby's First Christmas Ornament! The product is designed beautifully and will also serve to be a beautiful addition to your collection of crystal pieces. These are the same high quality Swarovski Nativity Scene Baby Jesus, Mary and Joseph you will find in expensive shops- for less! Swarovski plans on adding more exquisite pieces to this timeless collection, which is expertly crafted in clear crystal, every Christmas until 2018.

Baby Jesus

If you are thinking to get a gift for your loved ones this Christmas then this Swarovski Nativity Scene Set is the perfect choice. Wait no longer! Capture the serenity of the season with this timeless and exquisite collection. Every piece is expertly crafted to serve as an ideal gift or for decoration purposes. Order one of these beautiful Nativity sets at Le Luxury now!  

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Nordic Pork Takes Hong Kong by Storm

With melt-in-your-mouth tenderness, Flodins’ Omega-3 pork has captivated Hong Kong patrons! Pork has been Asia’s favourite meat for centuries, so what is it about this juicy, succulent Nordic pork that has locals taking notice? We’ve discovered that due to the rapeseed oil seed Flodins adds to their pigs feed, the essential Omega-3 fatty acids are boosted up to 4 times more compared to conventionally raised meat. This creates a very high-quality fat, that is distributed throughout the meat, which makes it extremely tender and tasty. It’s easier to cook with it too, so it’s no surprise that many top Chefs have chosen Flodins Omega-3 pork for their menus. Read on to learn where you can try this juicy delight in Hong Kong.

FINDS slow-roasted Omega-3 pork with Root Vegetable Ragout and Bay Leaf Broth

As the first and finest Nordic restaurant in Hong Kong, it was only natural that F.I.N.D.S. (Finland, Iceland, Norway, Denmark, Sweden) executive Chef Jaako Sorsa prepared tasty Nordic cuisine with an Asian twist at Flodins’ launch party. Nordic countries have a food culture closely linked with nature – their cuisine is all about keeping food pure, seasonal, local and fresh. Stop by FINDS for lunch today and savour slow-roasted Omega-3 pork with Root Vegetable Ragout and Bay Leaf Broth. Yum!

Enjoy dining at the best location on the beach, at Cafe Roma’s! Cafe Roma always uses the very best ingredients in every delicious dish, which is why they feature amazingly tender Grilled Omega-3 Pork Chops, full of healthy goodness on their menu, paired with potato gratin, brussel sprouts, baby carrots and roasted garlic gravy. Bon Appetit!

Cafe Roma's Grilled Omega-3 Pork Chops, potato gratin, brussel sprouts, baby carrots and roasted garlic gravy.

Three excellent Hong Kong restaurants owned by Chef Philippe Orrico, recently added Omega-3 pork to their menus. ON Dining Kitchen in Central and Upper Modern Bistro in Sheung Wan are serving Omega-3 Pork Loin Rack, while Pic Nic in Kennedy Town has Omega-3 Pork Belly on their menu.

Upper Modern Bistro offers an elegant dining experience.

Craving a warm bowl of comfort? Definitely head out to George’s Private Kitchen for Yangzhou-style Lionhead meatballs in clear broth. Made with Flodins Omega-3 pork, it melts in your mouth!

A few other Hong Kong restaurants you can taste Flodins award-winning Omega-3 pork include: G7 Private Dining, ÉPURE,  The Park Lane Hong Kong and in the ballroom at Maison Eight. Keep an eye out for more locations, as Flodins is always adding more!

Learn More:  http://www.flodinsfood.asia/
Like on Facebook: https://www.facebook.com/Flodins.HK
Follow on Instagram: https://www.instagram.com/Flodins.asia/

History Behind The Gay Games

From youth to adulthood, games and sports are an essential part of everyone’s life. Sporting events are a necessity to keep people healthy and fit. You must’ve heard about the ancient Colosseum in Rome, famous for its rich history in sporting and outdoor gaming events? For over a quarter century, the Gay Games have built an international legacy of changing cultural, social and political attitudes towards LGBT people across the globe, while at the same time empowering tens of thousands with the transforming benefits of sports competition. Hong Kong is bidding to host this event in 2022.

The history of Gay Games dates back to 1980, when it was introduced by Dr. Tom Waddell to bring an innovation to the status of unappreciated communities. Waddell wanted to bring gays and lesbians together in an unprecedented effort, and he wanted "to dispel the prevailing attitudes in sport regarding ageism, sexism and racism." In 1981, it was a challenging opportunity and a perplexing situation for gay athletes, but the world had to change its views when these athletes marched into the Kezar stadium with great enthusiasm in 1982. The Gay Games are destined to challenge the global attitudes in sport regarding ageism, sexism and racism. As the years have passed, the Gay Games Movement has prospered throughout the world as a new ray of hope.

Gay Games are continuously being conducted every four years at worldwide locations like USA, Canada, The Netherlands, Australia and Germany. This cultural event even has an official anthem, “Take the Flame”, written by Henry Kreiger and lyricist Bill Russell, first performed by Lilias White at the fourth Gay Games event in June, 1994 at Yankee Stadium, New York City, USA. No matter how strong the tide is against the LGBTI communities, Gay Games Hong Kong is always there to promote  diversity, inclusion and tolerance across Asia.

We are still in need of Donations! Please show your support for #GGHK2012, and make your Donation via PayPal at "donations@gaygameshk2022.com". Stay tuned for the next Gay Games fundraising night!

Like on Facebook: https://www.facebook.com/GayGamesHK2022

Follow on Twitter: https://twitter.com/gaygameshk2022

Hacks for a Healthier Holiday

It’s a lot of fun to go on a holiday. Exploring new cultures, attractions, and experiences can be thrilling. They can provide you with memories that will last forever. Holidays are all about enjoying quality time, savouring great food and soaking up the rays. From bringing delicious snacks like Chewswize, to traveling or sightseeing by foot, here are our top 5 tips to help you make better choices that leave you feeling good.

1. Walk, when possible: Cheap and healthy – these are two of the best things about walking. It also allows you to explore your chosen destination at your own pace, rather than being rushed when taking a bus or cab. This will be the perfect opportunity to have a more immersive experience as you can go down hidden alleys and discover treasures that are not commonly seen by tourists. It is also a good way to soak up on Vitamin D from the heat of the sun.
2. Keep Hydrated: This is especially important during the summer season. The extreme heat of the sun can lead into exhaustion and can make you feel tired easily. Be sure to always bring water. This will replenish any liquid that has been lost in the body. Coconut water can also be a good choice. Be careful of the water that you drink, especially if it is from tap. It would be better to drink bottled water.
3. Get Enough Sleep: With so many fun things to do, you might not sleep much during your holiday. Even if you are excited and having fun, be sure to not deprive yourself of sleep. Getting enough sleep helps raise energy levels and will lessen the likelihood that you will be sick during your holiday.

The A-Team Snack Pictured

4. Have a Healthy Snack: When it is time to go snacking on a holiday, hotdogs, chips, and many foods that are unhealthy are everywhere! A healthier alternative to consider is Chewsize. They provide delicious, smart snacks, which are already pre-portioned and nutritionist-recommended. Roasted pistachios, dried berries, black bean sticks, kettle corns, and juice-infused cranberries are just some of their healthy snacks that you can enjoy in your next trip!
5. Eat Greens: Aside from healthy snacks like Chewsize, try to consume a lot of greens. At every meal, make sure that there are vegetables in your plate. Even a small portion of a salad or green leaves in your sandwich can be helpful in making your meals more nutritious.

Having fun does not mean compromising your health. With this, the next time you will be traveling, keep in mind some of the tips that we have mentioned above. Get 50% off your first box when you place your Chewswize order today to get healthy snacks delivered right to your home or office!

Learn More: http://chewswize.com/
Like on Facebook: https://www.facebook.com/chewswize
Follow on Instagram: https://www.instagram.com/chewswize/