Improve Ecommerce Sales with these Quick Fixes

Many startups are trying to cash in on the rising trend of ecommerce these days- and are struggling. Why does that happen? Your product shows plenty of activity on Google Trends; why aren’t sales steadily rising as more online shoppers discover your ecommerce shop? The problem may not the product, but simple mistakes that business owners make while launching their product online. Successful businesses utilize proper social media techniques, like the experts at Prosperity Research Digital Agency(PRDA)- Asia’s leading social media agency. Catapult your business to success, with PRDA’s social media experts leveraging your business on the technicalities and algorithms of Facebook, Twitter, Instagram, LinkedIn etc. to maximise your content reach and engagement.

Here are a few quick fixes to improve your ecommerce sales:

Use Spell Check

• The minute a buyer notices spelling mistakes on your site, they automatically distrust your brand. Hire someone or have several colleagues review your content before publishing it to ensure your spelling and grammar are correct.  You can also use online tools to review your spelling- though review by a real, live human is highly recommended.

Use Variety in your Keywords

• To engage customers and grab better opportunities, stop using the same keywords over and over again. Your product descriptions should include a variety of terms potential customers might use and your site’s search tool should instantly offer the desired results.

Upgrade Your Site’s Search Tool

• The best way to expand your business is by upgrading your site’s search tool. Serious customers should be able to use terms that are already present in your comprehensive product description, hence finding their way to the product they desire.

Must Be Mobile-Ready

• The majority of online shoppers now browse via mobile devices, so your business MUST be designed to work well with mobile phones.

Prosperity Research Digital Agency(PRDA) provides weekly content creation catered to your company, in English, Traditional or Simplified Chinese. Their proven data driven process delivers predictable results driven by organic, real people action. Try their Free Facebook Report and Competitor Analysis here.

Learn More: http://www.prda.asia/
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Men and Pilates: The Benefits

As most of us our aware, in order to ensure that one's body is healthy and fit, it is important to exercise on a regular basis. At Iso Fit in Central, Hong Kong, there are options for all budgets and schedules, offering clients an incomparable range of Pilates and GYROTONIC® session types as well as other exercise methods such as Body Kinetics, Feldenkrais, Fit Ball TRX® and Rommet technique. The studios are well-equipped with a full range of both Pilates and Gyrotonic equipment and ready to offer some of the best services to individuals who love to exercise and stay fit. From the Pilates Reformer to the Gyrotonic Pulley tower you are sure to get a good workout on these the highly specialized equipment at Iso Fit.

One common misconception regarding Pilates exercise is that it is only for women – this could not be further from the truth! Pilates was invented by a man (a bodybuilder no less!), and many male athletes swear by it, including LeBron James, Kobe Bryant, members of the All Blacks Rugby Team, Andy Murray…. Pilates is great for sportsmen and athletes! Converted yet? While women tend to dominate the Pilates mat today, more and more men are also starting to take advantage of its many benefits. Some of these benefits are as follows:

• Improve your sports performance! Pilates Exercise can help take your game to the next level. Core strength, flexibility, balance, and efficient movement are all are part of Pilates training and highly relevant to men's fitness.
• Pilates focuses on the whole body and can help you develop often neglected muscle groups.
• Pilates' focus on stretching helps prevent injuries and muscle strains- also improving your range of motion.
• Live life to the fullest! Pilates works toward functional fitness- the ability to have the strength, balance, and flexibility required to complete everyday daily tasks.

• Refresh  mind and body both by focusing on your breathing while working through each movement.. In Pilates, controlled, well-aligned movement is the ticket to a deeper level of fitness.
• Posture – this is important for all people regardless of sex. Pilates is founded on healthy movement principles for the human body in general.

The above-mentioned benefits are just a few examples of how Pilates is not only useful for women but men as well. Any individual who wants to lead a healthy life should exercise daily and make Pilates a part of their exercise routine. And, if you are looking for Pilates classes then Iso Fit in Central, Hong Kong is one of the best places to cater to your needs! Iso Fit is fully equipped and staffed by a team of Pilates professionals ready to provide the best experiences to clients.

Visit:  802-805, 8/F Yu Yuet Lai Building, 43-55 Wyndham Street, Central, Hong Kong

Learn More:  http://isofit.com.hk/
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Delicious Recipes to Prepare Flodins Omega-3 Baby Back Ribs and Pork Belly

There are so many ways to enjoy pork, whether on the grill, sous-vide or fried, it can be flavored and prepared in so many ways, achieving a variety of truly delicious results. Flodins’ incredible Omega-3 pork combines great flavours with healthier eating and has been featured in over 40 restaurants across Hong Kong since their Jan 2016 debut. Now much to the delight of home chefs everywhere, Omega-3 pork can now be purchased at at select ParknShop Supermarkets! Currently being sold are Boneless Pork Loin, Baby Back Ribs, Pork Collar and Pork Belly; today we will look at delicious ways to prepare Omega-3 Baby Back Ribs and Pork Belly.

Omega-3 Baby Back Ribs

Baby back ribs are cut from where the rib meets the spine after the loin is removed. The upper ribs are called baby back ribs, but not because they come from a baby pig! They're only called baby because they are shorter in relation to the bigger spareribs. Baby back ribs  require low, slow cooking time to become nice and tender. They are great for smoking, braising, grilling, or can be cooked in the oven. The ribs also take well to spice rubs and sauces.

Recipe to try: Sweet and Sour Pork

Sweet and sour pork is a classic Cantonese dish that is loved across the globe. With its fine taste balance between sweet and sour, and its crispy texture topped with green peppers, it is undoubtedly one of the most popular Chinese dishes. Omega-3 pork takes this dish to a new level with juicy, melt-in-your-mouth tenderness- as well as an added health boost!

Omega-3 Pork Belly

Pork belly responds well to slow, patient cooking, resulting in a tender, melt in your mouth meat, which you can serve straight away or cut into thick slices to crisp on the grill. Pork belly is a rich cut and can withstand high temperatures without drying out. Add even more flavor by adding a dry rub or glaze to your pork.

• A dry rub is a mixture of herbs and spices, with no liquids.  It creates a crust; enhancing flavor without adding moisture.
• A glaze is a thick, rich sauce brushed onto pork as it’s cooking on the grill. Often sweet and spicy by nature, common glazes include barbeque sauces, honey sauces and fruit sauces.

Recipe to try: Steamed Pork Belly with Dried Vegetables  

This is Chinese comfort food. The dried vegetables and melt-in-your-mouth Flodins Omega-3 pork belly adds a touch of unique flavour to this traditional Chinese dish.

Flodins award-winning Omega-3 pork is the result of 5 years’ extensive research in partnership with selected farmers and Finnish research institutes, including the Natural Resources Institute Finland and University of Helsinki. Omega-3 Pork is now available at these ParknShop Supermarkets: Kowloon Tong, Festival Walk - Discovery Bay Plaza - Stanley Plaza - Wan Chai, Hopewell Centre - Tai Tam, Hong Kong Parkview.

Learn More:  http://www.flodinsfood.asia/
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Cowshed: The Ultimate Bath & Body Products

A cow shed might be an unlikely place to discover a range of award-winning bath, body and skincare products but that's exactly where Cowshed was born. Cowshed is named after its location in Somerset, England, that offers a complete range of skincare products that are good, pure and organic to be true. It has been newly introduced in Hong Kong by the esteemed Gourmet Skin Bar, Hong Kong’s luxury organic beauty boutique, always providing you with safe, natural and sustainable choices bath and beauty products.

Instead of a one-size-fits-all approach, Cowshed’s ‘moods’ allow you to choose the perfect product for however you’re feeling. The ingredients are smartly formulated to form a number of products that you can choose based on how you feel at the moment. Laden with essential oils like Lavender, Eucalyptus, Red Mandarin and Bitter Orange extracts, the range of Cowshed products are crafted to give you a heavenly experience, either at a spa or in your own bathroom. Just so you know, these products have saucy names like Knackered Cow, Moody Cow and Horny Cow, but their formulas are up to the mark! With ingredients used at optimal "just picked" freshness and the very best organic and wildcrafted plant extracts and mood-boosting essential oils to nourish mind, body and soul- Cowshed will give your skin a soothing experience like it has never experienced before!

Cowshed strictly follows the rule of quality maintenance, which includes saying no parabens, petrochemicals, sulphates, animal ingredients (spare a little organic beeswax and wildflower honey), no artificial colours or fragrances and no animal testing - not now, not ever. Humbly crafted with purity and all the goodness in the world, these products can be stored for 12-36 months in a cool shady environment. So what are you waiting for? Head over now and visit Gourmet Skin Bar to kick start your day with the Cowshed mooood!

Shop Online:  http://gourmetskinbar.com/
Like on Facebook: https://www.facebook.com/gourmetskinbar
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Hong Kong Arts and Culture

Everyone knows by now that Hong Kong is bidding for the Gay Games in 2022; a world class, culturally rich sporting event. The Gay Games are known as the world’s first exclusive event that has crossed all boundaries in conducting multicultural sports beyond sexual orientation, gender, age and sporting ability. But there is more- it’s also about showcasing all of the unique local culture in the diverse population of Hong Kong alongside the sporting events of the Gay Games to create an abstract and unique event the world will experience for the first time.

Hong Kong is known as “Asia’s World City” and the culture here was born in a sophisticated fusion of East and West. Hong Kong has not only kept many Chinese traditions, but also experienced a baptism of western culture. Here are a few highlights:

• People – People are very diverse, belonging to various ethnicities and nationalities. Cantonese, British, Shanghainese, Indians and Jews form the main population of Hong Kong. Cantonese is the mainstream culture, thus Chinese traditions have a huge impact on Hong Kong’s cultural diversity.
• Language – Though English is one of Hong Kong's official languages, most of the locals speak Cantonese, which is a dialect of Chinese. There are two main dialects of Chinese: Cantonese and Mandarin- difficult languages to learn.
• Food – As a culinary capital of Asia, Hong Kong boasts various delicacies like egg tarts, pineapple buns and milk tea. The city is influenced by western countries and some of the foods combine the flavors of Chinese cuisine and western cuisine.

• Cantonese Opera – Cantonese opera is a highly respected art form that blends Chinese legends, music and drama into an exciting performance. Art enthusiasts will enjoy the highly valued Cantonese Opera for its blend of ancient Chinese folklore combined with music and drama- creating an amazing performance!
• Martial Arts – Kung Fu and other martial arts are widely practiced all around Hong Kong as a source of entertainment and exercise. Moreover, Tai Chi or shadow boxing have been becoming more well-known.

Planned events at GGHK2022 include the Queer Tours of Hong Kong’s historic Central district, traditional Lion dance and Martial Arts demonstrations and workshops providing opportunities to learn about Hong Kong’s history and traditions, while the Film Festival and Literary Festival will showcase the city’s diversity of artistic form and practice.

Ready to join the fun? We hope you sign up to participate and experience the thrill and excitement that Gay Games Hong Kong 2022 will have to offer!

Donate: http://www.gaygameshk2022.com/donate

Learn More: http://www.gaygameshk2022.com/

Like on Facebook: https://www.facebook.com/GayGamesHK2022

Follow on Twitter: https://twitter.com/gaygameshk2022

Create a Yoga Staycation

Many of us dream of a luxurious holiday where we can finally lay our heads down and rest, but we can never find enough time for ourselves. The good news is it’s never too late to get ourselves back on track, with a DIY retreat - or staycation- to recharge and invigorate your mind, body, and soul. Be inspired daily with A Day with Fé’s activewear, the clothing line for people seeking a mindful journey.  Here are 6 top tips to make your staycation the most relaxing holiday ever!

• Clear Your Schedule - Plan a weekend for your at-home retreat, and clear your schedule of other commitments, just as if you were leaving town.
• Unplug– This is your time to relax. So, turn off your phone, stop checking emails during retreat, and spend as little time online as possible. Instead, explore nature and your community, read, meditate, draw, write, take naps, or do other restorative activities. Unplugging can lower blood pressure, heart rate, cortisol, and helps us sleep better.
• Nourish – Eat fresh vegetables, fruits, and nourishing meals which have as little processing as possible. You can add enjoyment to your retreat by inviting a friend over and cook, bake, sizzle or grill your organic delights!

• Practice Yoga – Buy a class card or pass from a local studio, and choose two classes to take each day. If you prefer practicing at home, dedicate two sessions to your practice: an hour in the morning and an hour in the afternoon. As always, A Day with Fe strives to make yoga life easier with the most comfortable athleisure apparel.
• Spoil Yourself – Make time for a hot bath, or indulge in a professional massage. On a budget?  Try at-home spa treatments, like a steam facial or a foot massage.
• Get more zzz’s – Go to bed early, and  get sufficient rest, at least 7 hours a night, so that you’re truly refreshed when you emerge from your staycation.

Make sure to stop by A Day with Fé shop in PMQ. Their newest collection of super comfy and stylish yoga wear will make your staycation extra relaxing and special. Happy shopping!

Shop: S502, Block A, 35 Aberdeen Street (PMQ) Central, Hong Kong

Shop Online:  http://adaywithfe.com/
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Love, Music and Chocolates are here for Valentines Day!

Asian Youth Orchestra's Top Tips for a Successful Audition

“Before anything else, preparation is the key to success.”  ~Alexander Graham Bell

The Asian Youth Orchestra (AYO), as always, has impressed the audience of music lovers as well as satisfied their quench for good classical music. Not only are talented youth polished to perfection, but they are also given a chance to perform in front of a global audience. Every orchestra and audition committee is unique. However, there are a few fundamental audition concepts that are likely to lead to a performance that will get positive attention from practically any audition committee.

Read on to discover 5 tips that might sweep you off towards success.

Artisanal Organic Goodio Chocolates For Valentine's Day

Ah, what heavenly delights are chocolates for mankind! Valentine’s Day is meant as a celebration of love and that extends to the treats you love, too.  Chocolate is just as heavily associated with the holiday as red hearts and roses, and if you’re looking for the real deal, you need to snag the premium quality, organic, and healthful(yes- healthy chocolate!) Goodio chocolates brought to Hong Kong by Food Linkers, who are always ready to bring amazing tastes found around the world to your table.

Read on to learn more about these healthful treats for the mind and body.

Upcoming Polestar Conferences in Korea and Japan

Get started on your journey to becoming a Pilates Teacher with highly fun, popular and interactive courses by Polestar Pilates Asia this February! As fitness professionals, we spend a great deal of time inspiring and assisting others in their pursuit of improved health and well-being. Education is an important aspect of this, as new material and knowledge can provide that extra spark to continue to inspire and help others.

As part of Polestar’s objective to fulfill its vision, they have organized a conference jam packed with advanced workshops promising to be varied, practical and interesting.

• Tokyo, Japan  will be held on February 4th and 5th
• Seoul, Korea on February 11th and 12th at COEX Conference Room South 317, 318.

Read on to learn more about the topics and subjects covered.

Easter Gift Guide

As Easter is just around the corner, it is highly likely that you might be planning gifts to give to your family and loved ones. Looking for something chic and cute? Le Luxury retails Steiff products that can be a lovely addition to your bucket list of gifts. Since 1880, Steiff is one of the world’s premier manufacturer of toys and collectibles which are of premium quality. Not only do they offer the fluffy, adorable cute rabbits but the brand also offers limited edition collectibles for kids and youngsters both. Some memorable collectibles include Bosom Bunnies, Lilly Lamb and much more.

Learn more: