Tuesday, 27 November 2018

Facebook: People over 55 are the Fastest-growing Demographic



PRDA, Asia’s leading social media agency, is ready to provide your company with the digital transformation it needs! Contact us today to learn more.

Facebook celebrated its 14th birthday earlier this year, and this popular social media platform is starting to show its age. People over 55 are now the fastest-growing demographic using -and joining- Facebook, as teens and young adults ditch Mark Zuckerberg’s social network in favor of Snapchat, Instagram, and Twitter.  According to a UK report, only 2.2 million 12- to 17-year-olds and 4.5 million 18- to 24-year-olds will regularly use Facebook in 2048-- this is a decrease of 700,000 from 2017. The largest growth this year is found in the older population, with 500,000 new over-55s expected to join Facebook. This will result in over 6.4 million 55 to 65-year-olds, or older, regular Facebook users this year! Literally the biggest demographic except for 16- to 34-year-olds.

In 2012 Facebook bought Instagram for $1billion, which has helped them be successful in keeping ahold of some of the younger users that have shifted to other social media sites. But increasingly, these younger users are favoring Snapchat. In the last three years Snapchat has more than doubled their users, with stats heavily favoring the younger sect.


Why are people over 55 favoring Facebook? Facebook’s video and photo experience makes it a platform for families, so that grandparents and other older adults can keep in touch easily with their grandkids, and other family members. Facebook is taking note of this trend, earlier this year Facebook announced a major overhaul of its news feed algorithm in which posts from friends and family are prioritised, while also reducing the amount of content from publishers and brands. Zuckerberg himself has pledged to “make sure that time spent on Facebook is time well spent”.

Overall Facebook remains the top social media platform in the world, with 2.27 billion monthly active users as of the third quarter of 2018, and a reported $4.3bn profit for the final quarter of last year, a 61% year-on-year rise. Instagram’s user base is predicted to grow from 15.7 million to 18.4 million, while Snapchat surges from 14.8 million to 16.2 million and Twitter grows from 12.4 million to 12.6 million.

About us:
PRDA is Asia’s leading social media agency for a reason, our Founder and Business Director Douglas White is a very high-demand Social Media expert with a proven social media methodology and highly knowledgeable on the largest global ecommerce market; Asia. In 2017 alone, his proven social media methodology was introduced to more than 90 companies, including training over 600 professionals in various industries. PRDA is ready to provide your company with the digital transformation it needs! Contact us for details

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Posted by Director of SO-U.TV at 17:53 0 comments

Saturday, 24 November 2018

What is Singles Day? Everything to know about November 11th


November 11th is Singles’ Day in China- the biggest shopping day of the year. There is more sold on this ONE day in China than during the entire Christmas period of Nov 1st - Dec 26th in the United States! This, the Holiday season, is the best time of the year to make huge sales and Primasia Corporate Services is here to help you with many of the finer details of running your business, including China e-commerce solutions.

While Black Friday and Cyber Monday are days that always get all the attention of everyone in the United States, China’s Singles’ Day is a day which has totally and single-handedly wipe them off the board. Last year, more items were bought during this 24 hours of whooping sales of goods than the combination of both Black Friday and Cyber Monday sales! What is the story behind this phenomenal day? How did it come into place? How can you participate in it? All these will be answered in this article.


Singles' Day, which is also known as “bare sticks holiday”, began in the year 1993 at Nanjing University. It began as a day for single students to celebrate their singledom-- thereby acting as an opposite of Valentine’s day. The date 11:11 was picked due to the fact that it resembles 4 solitary bare sticks and hence the name “bare sticks holiday”. Singles’ Day came into the limelight in 2009, when Alibaba began using it as an event to promote retailer discounts on their e-commerce platforms. This annual event always kickoff by twelve midnight of 11:11 (11th November) and runs for complete 24 hours, during which very big discounts are featured on a variety of goods. Many people do refer to this day as the Chinese version of Black Friday and Cyber Monday. However, this day has proven to be bigger than both Black Friday and Cyber Monday combined!

In 2017, according to Alibaba, over 15 million products from more than 140,000 brands, including 60,000 international brands, was offered discounts on Tmall – which is more than the amount in 2016 . Besides this e-commerce giant, other platforms like JD.com have become fierce competitors, working hard enough to compete with huge sales. This year’s Singles’ Day has gone international, as Amazon has added Australia, the Netherlands and Singapore to its list of participating countries. Alibaba has further integrated its Lazada acquisition to add Thailand, Malaysia, Indonesia, Vietnam, Singapore and the Philippines.

Every brand in China is beating the drum for Singles' Day and every brand prepares well in advance for this special day.  Many brands have participated in many forms of advertisement and have been making use of different marketing strategies months before in order to ensure they make sufficient sales on that one day. In fact, the number of sales generated on Singles’ Day can make or break many small businesses.

It is never too late to join the China e-commerce market and share the big success! Primasia provides one-stop corporate services from setting up the company to ongoing supporting services. We will be your reliable business partner and help you make your Chinese e-commerce dream comes true!

Contact us today to discuss further:

Connect with Primasia Corporate Services Limited
Hong Kong Headquarters: Suite 1106-08, 11/F., Tai Yau Building, No. 181 Johnston Road, Wanchai, Hong Kong


Credit: Prosperity Research Digital Agency(PRDA): PRDA's Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.
Posted by Director of SO-U.TV at 05:14 0 comments

Thursday, 22 November 2018

Hey Travelista Offers the Best in Luxury Travel The Huvafen Fushi Maldives



A pristine island retreat, the Huvafen Fushi Maldives, is the world’s first underwater spa with treatment rooms boasting wonderous views of the beautiful underwater life of the Maldivian Indian Ocean. We are talking about an endless seascape of hidden pleasures, where every second transcends time. A world of timeless luxury. The absolute best Best Maldives resort for romance and seduction. This secret haven for lovers is nestled on the North Malé Atoll, only 35 minutes by speedboat from Male international airport. Easy Access!

What We Love:
  • The House Reef is full of life! Home to a vast variety of amazing sea creatures that is perfect for an afternoon snorkeling exploration.
  • Enjoy personalized Thakuru (butler) service every day, with your Hey Travelista inclusive package
  • Enjoy access to your private pool- the simple luxury of it will delight you!
BEACH BUNGALOW WITH POOL  from USD $3,960
From the daybed on your sumptuous deck, you can survey the beach as you warm your skin in the sun’s rays. From the plunge pool or the oversized bathtub, take in views of the lagoon from your 125 square metre beach bungalow. Your room’s interior is equipped with every modern indulgence, while you delight in the gentle waves lapping the shore beyond your private deck.

LAGOON BUNGALOW WITH POOL from USD $5,400
Serene waters. The lagoon shimmers, tempting you with its cooling embrace. From your private deck, panoramas of the Indian Ocean expand in all directions. The tantalising world of Huvafen Fushi is yours to explore. For now, utter contentment as you ease into your plunge pool, letting each seductive moment wash over you. Your own 130 square metre private sanctuary with every amenity imaginable.

DELUXE BEACH BUNGALOW WITH POOL from USD $5,760
Cocooned in your own sensuous space, a vivid seascape draws your gaze, as you stretch out on your sun lounger surveying your private deck. Blue skies meet the turquoise sea. Nature merging seamlessly with the iconic design of your 160 square metre villa with Butler service. A freshwater infinity pool beckons from your private terrace. Another is sequestered away with the private bath. Total discretion is yours. This is your refuge, your sojourn into fantasy.

OCEAN BUNGALOW WITH POOL from USD $7,008
The vast Indian Ocean expands before you on your private three-tiered deck with an unrivalled view. You can take it all in from your infinity pool, from your living spaces, from the sinuous hold of your daybed, what an amazing 160 square metre bungalow... Inside you will find a window to an underwater world of tropical fish, vibrant splashes, colour untold. An oversized Jacuzzi, you, your loved one - what more could you ask for?!

The Hey Travelista team hand-selects and curates a portfolio of five star and unique properties located all around the world for our members to experience and enjoy. It’s easy to join! To become a member simply sign up to Hey Travelista with your email address. That’s it! Our travel experts will do all the hard work for you.

Follow Hey Travelista!

Credit: Prosperity Research Digital Agency(PRDA): PRDA's Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.
Posted by Director of SO-U.TV at 19:04 0 comments

12,000 people joined Hong Kong’s annual Pride Parade



A truly inspirational event! Approximately 12,000 people walked in Hong Kong’s annual Pride Parade earlier this month, including Gay Games 11 Hong Kong 2022 Founder and Co-Chair Dennis Philipse, showing their support for the legal protection of LGBT+ individuals against discrimination. This an increase of about 2,000 people over the year before- many wearing either purple-themed or rainbow-themed outfits and ribbons as they marched from Causeway Bay to Central. The dress code for this years event was “proud purple”, chosen because purple used to be a rare and difficult-to-obtain colour reserved for royalty, but these days it is now accessible to everyone. The organizers of the HK Pride Parade hope equality will similarly be available to everyone one day.

Other prominent attendees included  Chairman of the Equal Opportunities Commission Alfred Chan, along with prominent political figures lawmaker Claudia Mo and activist “Long hair” Leung Kwok-hung who lead the parade with a large rainbow flag in hand.

Hong Kong Pride Parade 2018 Highlight of the year: All-Gender Facilities
This year’s focus also addressed the need to make more gender-neutral facilities throughout Hong Kong, such as public bathrooms, in order to promote an inclusive environment for non-binary and transgender people.


Cynthia Cheung, deputy spokesperson of the Pride Parade, spoke at the event, stating that they hope that “more can be done to ensure everyone’s fundamental human rights – everyone is born equal. Why is the government treating us like second-class citizens?” Further adding that “it is the government’s responsibility to provide equal legal protection for the LGBT+ community.”

Hong Kong does not have any anti-discrimination legislation covering sexual orientation, which is why showing support for the introduction of legal protections for LGBT+ people is so important to the local community.  This is another reason why Gay Games 11 Hong Kong 2022 is vital to the region, by providing an empowering experience for LGBT+ athletes and supporters from across Asia, in addition to welcoming visitors from around the world, to participate in a variety of sporting and cultural events.

Connect with Gay Games Hong Kong 2022

Credit: Prosperity Research Digital Agency(PRDA): PRDA's Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.
Posted by Director of SO-U.TV at 17:24 0 comments

Social Media Content: Short-Form vs Long-Form


 



Interested in boosting your social media performance and beating out your competitors? PRDA, Asia’s leading social media agency, is here to explore the methodology behind “short-form” and “long-form” social media content.

Typically the best way to grab a follower (or potential follower) on most social media platforms is with clear -short- written content, typically with a direct CTA, Call to Action. A CTA is a clear direction of what you want the reader to do next… view the product, read an article, and so on. In comparison, long-form content more frequently refers to what the follower would read AFTER your short-form content has snagged their attention- a 500 word blog or article for example. This social media trend may be changing however, as brands look for a way to stand out from the ecommerce clutter bomboarding today’s consumers. Using long-form content could be a social marketing tactic to take advantage of, allowing you to build brand awareness, expand SEO (Search Engine Optimization) potential, as well as further your company’s social media presence.

Some of the Pros and Cons of using Long-Form Content are… Click here to read the full article

La Elite Fashions: BeSpoke Suits for Christmas, New Years, and Formal Occasions


Christmas is fast approaching and there is no other place to shop for a new bespoke suit than at La Elite Fashions located in in Tsim Sha Tsui, Hong Kong. Every handmade suit at La Elite Fashions is tailor-made *just for you* to celebrate the festive season! During the holidays there is no doubt that you will be invited to Christmas events such as Christmas parties in the office which is usually celebrated by the employers to appreciate the employees, or social parties with your friends and family. During these events, it is important to make sure you are well dressed and stylish. Therefore, it is important for every man and woman to make sure they plan well. Now is the best time to get fitted and begin shopping for your new Bespoke suit and La Elite Fashions is the place to be.

Now, let us unveil some dressing tips which will help you to stand out during this season… Click here to read the full article

Flying for the Holidays? Travel Safely with Your Instruments

Be sure to follow the Asian Youth Orchestra on Facebook and Instagram for details on 2019’s audition and tour dates. We’ve released the Audition Schedule here.
Travelling with musical instruments can be a painful experience- especially when you are travelling with an instrument much bigger than a mouth organ or a flute. Flying with small musical instruments like flute, violins, and violas can be less stressful but travelling with very bulky musical instruments, like a cello, harp or double bass, can take a toll on you. They can also be an ice breaker-- earning you a few new friends who are excited to see a musician and his or her instrument!

Travelling with musical instruments regardless of sizes can be less stressful and much more fun if you know and follow a few tips. Keep reading and don’t let the complicated logistics stop you from flight! Click here to read the full article


Iso Fit:  Exciting Pilates Classes in Hong Kong!
Iso Fit is the best place in Hong Kong to get all your fitness needs met, with an unrivaled range of Pilates and GYROTONIC® session types to meet the needs of our clients. From the well-rounded athlete to the everyday office worker to someone in need of rehabilitation, Iso Fit has what you need to progress and achieve your health and wellness goals. We have many exhilarating classes for you to choose from, adding motivation and variety to your training.

Pilates HIIT Fusion!
Feel the burn as you mix low/high impact cardio movements with Pilates mat core work. High-intensity interval training (HIIT) is a form of interval training, a cardiovascular exercise strategy alternating short periods of intense cardio exercise with lower-impact recovery periods. A terrific fusion class, that really gets your heart pumping- with the added benefits that Pilates is known for! Click here to read the full article


Polestar Pilates Host Centres throughout Asia


Founded in 1992, Polestar Pilates is a worldwide provider of rehabilitation based Pilates education offering world-class Pilates instruction and certification courses. Polestar Pilates Asia was established in 2001, with a goal of producing high-caliber Pilates instructors throughout Asia. To accomplish this goal, Polestar Pilates Asia offers Pilates courses ranging from Beginner to Advanced skill levels throughout the year on the Pilates mat, Pilates Reformer, Trapeze Table, Chair, Ladder Barrel, Mat and other devices, as well as continuing education courses to help our graduates stay at the top of their game. These courses are held throughout the main urban centers in Asia, at our Host Sites. Host Site locations include: Hong Kong, Singapore, Taiwan, Korea, Malaysia, Thailand, Indonesia, China, and Japan.
Posted by Director of SO-U.TV at 17:20 0 comments
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