November 11th is Singles’ Day in China- the biggest shopping day of the year. There is more sold on this ONE day in China than during the entire Christmas period of Nov 1st - Dec 26th in the United States! This, the Holiday season, is the best time of the year to make huge sales and Primasia Corporate Services is here to help you with many of the finer details of running your business, including China e-commerce solutions.
While Black Friday and Cyber Monday are days that always get all the attention of everyone in the United States, China’s Singles’ Day is a day which has totally and single-handedly wipe them off the board. Last year, more items were bought during this 24 hours of whooping sales of goods than the combination of both Black Friday and Cyber Monday sales! What is the story behind this phenomenal day? How did it come into place? How can you participate in it? All these will be answered in this article.
Singles' Day, which is also known as “bare sticks holiday”, began in the year 1993 at Nanjing University. It began as a day for single students to celebrate their singledom-- thereby acting as an opposite of Valentine’s day. The date 11:11 was picked due to the fact that it resembles 4 solitary bare sticks and hence the name “bare sticks holiday”. Singles’ Day came into the limelight in 2009, when Alibaba began using it as an event to promote retailer discounts on their e-commerce platforms. This annual event always kickoff by twelve midnight of 11:11 (11th November) and runs for complete 24 hours, during which very big discounts are featured on a variety of goods. Many people do refer to this day as the Chinese version of Black Friday and Cyber Monday. However, this day has proven to be bigger than both Black Friday and Cyber Monday combined!
In 2017, according to Alibaba, over 15 million products from more than 140,000 brands, including 60,000 international brands, was offered discounts on Tmall – which is more than the amount in 2016 . Besides this e-commerce giant, other platforms like JD.com have become fierce competitors, working hard enough to compete with huge sales. This year’s Singles’ Day has gone international, as Amazon has added Australia, the Netherlands and Singapore to its list of participating countries. Alibaba has further integrated its Lazada acquisition to add Thailand, Malaysia, Indonesia, Vietnam, Singapore and the Philippines.
Every brand in China is beating the drum for Singles' Day and every brand prepares well in advance for this special day. Many brands have participated in many forms of advertisement and have been making use of different marketing strategies months before in order to ensure they make sufficient sales on that one day. In fact, the number of sales generated on Singles’ Day can make or break many small businesses.
It is never too late to join the China e-commerce market and share the big success! Primasia provides one-stop corporate services from setting up the company to ongoing supporting services. We will be your reliable business partner and help you make your Chinese e-commerce dream comes true!
Contact us today to discuss further:
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Hong Kong Headquarters: Suite 1106-08, 11/F., Tai Yau Building, No. 181 Johnston Road, Wanchai, Hong Kong
Website: https://www.primasia.hk/
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Credit: Prosperity Research Digital Agency(PRDA): PRDA's Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.
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