Prosperity Research Social Media Case Study: Luxury-Insider.com

Luxury-Insider.com is the top online luxury magazine in Asia. Their viewers are socialites and so their marketing needed to be social. Engaging their connoisseur class of viewers required a social media campaign targeted specifically at their elite members. High quality video and strategic placement in social network sites got Luxury-Insider the attention they wanted. Learn more http://prosperity-research.com/2009/04/21/prosperity-research-case-study-luxury-insidercominsiders-circle/

Social Media slams Banner Ads 2:1

Social media is clearly preferred by consumers over traditional marketing methods for receiving brand recommendations. Favoured 2:1 over banner ads, getting brand information from online friends is the best. Read more @ http://prosperity-research.blogspot.com/2009/04/social-media-slams-banner-ads-2-to-1.html

Consumers lead and business follows

Business is migrating to digital strategies at an amazing rate. This territory once only for friends and family is becoming the new hot bed for businesses to stretch their ad budget and reach their illusive consumers. Find out more.
http://prosperity-research.blogspot.com/2009/04/consumers-lead-and-business-follows.html

Social Media Case Study: Lamma Dragon Boat Race

Prosperity Research created a series of action videos highlighting the Lamma 500 dragon boat race. These were seed in social network spaces to engage fans. The results were high view rates, increased sponsor's brand visibility and strong promotion platform for next years race. YouTube top video. Over 250,000 video views across all channels.
http://prosperity-research.com/2009/04/15/prosperity-research-case-study-lamma-dragon-boat-race/

Research Data Driven: Video 8:1 Over Banner A

Social media industry statistics continue to clearly show the power of the medium. Rich media, video, has 8 times as much attraction as standard banner ads. 79% of all business sites use video.
http://prosperity-research.blogspot.com/2009/03/data-driven-video-8-1-over-banner-ads.html

Social Media Marketing - the power of video, SEO, and Social Media

Social Media Marketing Example: every good business has an interesting story to tell. This video shows how Prosperity Research and SOUTV worked with Servcorp Serviced Offices to create an educational, engaging, and brand building video series.
http://www.youtube.com/watch?v=I18tAGjfg4w