Prosperity Research created a series of action videos highlighting the Lamma 500 dragon boat race. These were seed in social network spaces to engage fans. The results were high view rates, increased sponsor's brand visibility and strong promotion platform for next years race. YouTube top video. Over 250,000 video views across all channels.
http://prosperity-research.com/2009/04/15/prosperity-research-case-study-lamma-dragon-boat-race/
Thursday, 16 April 2009
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