How social media can lure attention for Breast Cancer Awareness Month

With so many advocacy campaigns these days - from long-standing HIV / AIDS awareness campaigns to “No Hate” campaigns to anti-air pollutants campaigns and to more social responsibility awareness campaigns - just how do you attract attention from potential supporters, volunteers or even angel investors? How can you stand out from the crowd? How can you attract attention for your cause amid so many other groups that also want to do the same thing?


In this digital era, there is one efficient tool that campaigners can use and that is social media. Social media has, especially over the recent years, proven to be an important, cost-efficient and highly effective tool that people can use in order to not only share information that’s important to them but to engage people and encourage them to join groups or use their talents for the benefit of others.

Take the case of the month of October which also happens to be Breast Cancer Awareness Month. There are literally hundreds - if not thousands - of breast cancer awareness campaigns all over the world. So how do advocates of breast cancer awareness lure more attention to their own campaigns? The answer is, of course, social media.

So exactly how can social media help lure attention for Breast Cancer Awareness Month. For one, campaigners host webinars whereby people especially women can discuss breast cancer treatments, symptoms and even hook up with support groups. Secondly, campaigners start related hashtags on social networking website Twitter and encourage others who either have breast cancer or know someone who has the disease to chime in and perhaps share their stories. Thirdly, campaigners also start Facebook pages where updates, news and event announcements can be placed. The people who then join that page can easily share (again, the power of social media) the information with others. Fourthly, campaigners can also commission a social media strategy firm like PRDA.

These are just 4 simple ways on how people can use social media to attract more attention to their own awareness campaigns but these sure are effective.

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