Getting Real Pink About Breast

We at Paul Gerrard Salon is getting all pink this month. No, not with pink champagne or pink dresses, though that would be dainty! We’re getting excited about pink for a good cause this month. October is the International Breast Cancer Awareness month, and there is no reminder more timely than the 8th annual Pink Walk for Breast Health which will be held on October 28 at the Peak.
Hosted by The HK Breast Cancer Foundation, the walkathon aims to raise funds to reduce the threat of breast cancer. The folks at Paul Gerrard Salon say yes to greater public support and donations towards breast health education, patient support services, and local breast cancer research and advocacy. There is never a better time to dress in pink.

Donna Foreman, Paul Gerrard Salon director or finance, has gone from blonde to super pink to raise funds for the Pink Revolution. Sponsorship is pouring in thanks largely to family and friends!
Discover more how you can be a part of this here.
In the spirit of all things pink, you can increase your fabulousness on the big day with these PINK line products from Jane Iredale lip gloss, available on Paul Gerrard’s online store.


The fabulous Roses & Lollipops ($280) contains PureMoist lipstick in Roses and PureGloss in Lollilops. This set also doubles as a chic keychain locket featuring a pink Swarovski Crystal. We think these lipglosses are great when used on its own; but it’s definitely to-die-for when applied together!


If you are looking for something louder, get glammed up with Pure Gloss Sugar Plum or Pink Candy ($240) for a soothing, sexier finish! We love how bold the colours are, just like the cause you will be supporting. With such a protective finish, you’ll feel beautiful and carefree all day long.
There’s never a better time to PINK up.

Find out more about beautiful hair on
http://www.paulgerrard.com/
Be our fans on Facebook
https://www.facebook.com/pages/Paul-Gerrard-Salon/272414839452866
Follow us on Twitter
http://twitter.com/paulgerrardhk

How social media can lure attention for Breast Cancer Awareness Month

With so many advocacy campaigns these days - from long-standing HIV / AIDS awareness campaigns to “No Hate” campaigns to anti-air pollutants campaigns and to more social responsibility awareness campaigns - just how do you attract attention from potential supporters, volunteers or even angel investors? How can you stand out from the crowd? How can you attract attention for your cause amid so many other groups that also want to do the same thing?


In this digital era, there is one efficient tool that campaigners can use and that is social media. Social media has, especially over the recent years, proven to be an important, cost-efficient and highly effective tool that people can use in order to not only share information that’s important to them but to engage people and encourage them to join groups or use their talents for the benefit of others.

Take the case of the month of October which also happens to be Breast Cancer Awareness Month. There are literally hundreds - if not thousands - of breast cancer awareness campaigns all over the world. So how do advocates of breast cancer awareness lure more attention to their own campaigns? The answer is, of course, social media.

So exactly how can social media help lure attention for Breast Cancer Awareness Month. For one, campaigners host webinars whereby people especially women can discuss breast cancer treatments, symptoms and even hook up with support groups. Secondly, campaigners start related hashtags on social networking website Twitter and encourage others who either have breast cancer or know someone who has the disease to chime in and perhaps share their stories. Thirdly, campaigners also start Facebook pages where updates, news and event announcements can be placed. The people who then join that page can easily share (again, the power of social media) the information with others. Fourthly, campaigners can also commission a social media strategy firm like PRDA.

These are just 4 simple ways on how people can use social media to attract more attention to their own awareness campaigns but these sure are effective.

Like our facebook page:
http://www.facebook.com/PRDA.Asia
Or Follow us on Twitter:
http://twitter.com/#!/PRDA_asia