Take Your Social Media Strategy Back to Basics

As the new horizon of technology dawns over and over today’s world, social media spending continually increases. While many marketers are shifting their businesses to an online market, most do not realize the fundamental concepts and are not prepared to manage the challenges of social media. However,  Prosperity Research Digital Agency (PRDA) can be availed for such service. As Asia’s first and leading social media agency, PRDA has been in the business for over 10 years and provides a complete solution for all your Social Media Management.

If you’re a marketer looking for fixes in your social media strategy, you need a process that leads to individual, personalized solutions.. You must return to the basics where you can use the cardinal concepts of marketing and modify them according to the social media fueled by users/customers. Here’s a framework for doing that:

Define the status quo

Identify your business objectives, target audience, your industry, its performance, and competitors on the whole. Always recognize your business essentials, a startup may need to generate awareness. If you think your brand is losing interest from consumers, try to revive its image to receive positive feedback and re-engage your customers!

Identify and listen to your target audience

Here’s where social media kicks in. Brands cannot talk to everyone across all social channels, so define your target audience. What are they doing in social media, and where are they doing it? What are consumers saying about your brand, products, services, and competitors? It’s important to define who you’re catering your products for. You must start paying attention to the needs and requirements of the target group and allow them to perceive your product completely.

Create social media content that drives engagement.

Engage your target audience by uploading content your followers like. Fresh and relevant content with a pinch of creativity makes your business unique in all the ways your customers find appealing! Ideas include “how to” articles, recipes or simply something entertaining- along side product post of course! Where you deliver the content is also extremely important. Some social media channels are best for sharing short, current updates (Twitter), others are better for delivering video content (YouTube), and some reach a younger audience with pictures (Instagram). The best social media plans deliver content that’s optimized to each channel. Engage the target audience on the channels they use with material that is unique to the channel.

Obtain step by step guidelines on how to leverage the details and algorithms of popular social media platforms to maximise your content reach and engagement directly from the experts at PRDA. Prosperity Research Digital Agency (PRDA) helps your business stay on top of social media with fresh monthly content, posted to 5 top distribution sites!

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Pilates and Cyclists: The Perfect Match

Pilates is all about strength, flexibility and efficiency of movement. For any cyclist improving efficiency is key – the more power they can produce with less effort, the faster they can travel for longer. This is achieved – among other things - by focusing on the core muscle groups. Sir Bradley Wiggins (who knows a thing or two about cycling!) is quoted as using Pilates to help strengthen his core; as he says “without a solid core you can’t transfer power efficiently.”

Cyclists tend to have stronger and firmer legs due to constant cycling, but don’t pay much attention to the core, or upper body muscular conditioning. Many cyclists complain of back pain, aching shoulders and a weaker upper torso. Pilates dramatically improves flexibility and posture, making it a great way to counter the postural and muscular tightness and imbalances that result from cycling. Iso Fit in Central, Hong Kong, offers a top-notch Pilates facility that can help with all these things. Iso Fit’s personal training instructor team is comprised of dedicated and experienced professionals, many of which come from specialist movement backgrounds. As such, they are able to create a tailored training programme to cater to your individual needs, from the office worker to the professional athlete.

Read on to learn more about Pilates for Cyclists:

How can Pilates be useful for cyclists? Apart from enabling you to transfer more power and support to the legs, Pilates exercises are targeted to develop strength in the deep intrinsic muscles of the abdomen and spine, taking pressure off the superficial muscles and promoting more balanced and efficient use. Most of us think of “upper body conditioning” as weight lifting and adding unwanted bulk. Pilates doesn’t do this – instead will give you the strength to maintain good form for a longer period of time. Pilates exercises also help the pelvis to become more flexible, so as to move in alignment and well-balanced fashion with the developed core muscles. Via Pilates training, cyclists can attain proper alignment and stability of torso during long rides and achieve a better posture, balance and long-term strength. During most of their time cycling, cyclists often ignore the overall movement of their body, but Pilates helps them become self-aware of the movement of each muscle in their body. With this realization, cyclists can improve both their speed and endurance and better enjoy their time riding!

Pilates is a great addition to a cyclist’s regimen and is an excellent way for cyclists to acquire more core strength which helps support the lower back. As it can be exhausting to try to fit both cycling and Pilates into one day; we recommend adding Pilates to your “off-days’, that is a day you normally take off from bike riding. Pilates provides a great low-impact workout, isn’t overly exhausting, and has some great stretching built into the sessions. It only takes an hour – you’ll feel the difference!

Call or visit Iso Fit today to improve your body’s strength and core flexibility!

Visit:  802-805, 8/F Yu Yuet Lai Building, 43-55 Wyndham Street, Central, Hong Kong

Learn More:  http://isofit.com.hk/
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Pride and Prejudice in Hong Kong

Pride and Prejudice is a global LGBT conference that aims to catalyse the ongoing debates on the economic and human costs of discrimination opposing the LGBT community. Both events have similar objectives, Gay Games Hong Kong 2022 wholeheartedly supports “Pride and Prejudice: The Business Case for LGBT Diversity and Inclusion” hosted in Hong Kong. The Gay Games not only rule out the societal patterns regarding sex, age, and sexual orientation, but also invite anyone having the right mind to appreciate the reality and personal beliefs of people. Call it a coincidence or an unpredictable setting, but both are going to happen soon in Hong Kong!

Pride and Prejudice will commence in three of the World’s biggest cities, Hong Kong, London and New York on March 23rd 2017. While most of the influential speakers, business conglomerates, policy makers, innovative thinkers and many others are being there, this conference calls for a dynamic shift of focus towards fresh debates addressing LGBT business issues with an unbiased, content-driven and business-directed approach. Here are some programme highlights:

• Can business make a large difference in improving the call for rights for LGBT?
• How has youth culture been changing the meaning of diversity and obliging companies to reconsider their inclusion policies?
• How will the future of the diversity and inclusion movement be impacted by resurgence in the popular school of thought?
• What can LGBT inclusion supporters learn from other stigmatized groups?
• What can be learnt from business operation cases from regions of the world where LGBT community are not appreciated?

From Chief executives and Presidents to LGBT supporters, anyone should attend this particular motivational movement for the rights of LGBT community. The first conference shall be held in the hospitable city of Kowloon, Hong Kong, where Gay Games Hong Kong 2022 welcomes everyone desiring peace and harmony for all!

Donate: http://www.gaygameshk2022.com/donate

Learn More: http://www.gaygameshk2022.com/

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Strengthen Your Brand with Snapchat

With all the crazy filters, advanced features and innovative marketing opportunities, every youngster and adult is into Snapchat these days. Snapchat is one of the most virally spreading social media platform- connecting you to global communities, as well as, offering you the advantage to spread brand awareness via various marketing techniques. To bring your business towards success, you must use highly efficient and professional marketing solutions, which Prosperity Research Digital Agency(PRDA)  can provide. Helping transform your small business into an exclusive brand!

Snapchat is used daily by brands to produce stories to indulge and excite followers and customers. Here is how you can strengthen your brand with Snapchat:

• Live Events: You can always excite your audience by going live to announce your 1000th customer, product launching and trade shows etc. Offering is a one of a kind deal is always a great way to generate a following.
• Private Snapchat: It’s always a pleasure when customers are made to feel special. Surprise them by delivering “secret” private content- something unique to surprise your community of followers. Grab the opportunity to Snapchat behind the scenes looks at your product before it hits the market!
• Contests and Discounts, Where?: Customers are often looking for brands that are cheeky and fun to indulge with. One way to engage them is to offer a variety of discounts, contests, value deals, and promotion codes to keep them coming back for more.

• Sharing is Caring: To show your customers that you care and who is involved, share your company’s special events like parties, lunches, office tours and meeting snaps/videos to show your brand’s loyalty and authenticity. You can educate your customers about your brand and product while entertaining them.
• Need a Partner? Partnering with social media influencers will not only develop the quality of your online content, but will also spread your business’s awareness on a global level.

In summary; Snapchat’s authentic platform can make an impact with your customers / followers and strengthen your brand’s point of view with real-time marketing.

Do you know where your brand stands among competitors? Find out now with PRDA’s Free Facebook Report and Competitor Analysis here.

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Maintaining your Paleo Diet with Omega-3 Pork

Paleo diet is considered to be the healthiest way to eat and stay fit. The principles of Paleo diet  is based mainly on foods presumed to have been available to Paleolithic humans; in other words- man’s ancestral diet. One of the best components of your Paleo diet is Flodins Omega 3-pork. What most people do not know is that following the Paleo diet may lead to improvements in terms of body composition and metabolic effects. Different studies have indicated that the modern diet is full of refined foods, sugars, and Trans fats, which are the root cause of most diseases.

Types of Foods to include in Your Diet

Once you are committed to the Paleo diet, there are types of food that you should include in your meal plan and others that should be avoided. Some of the best options to give you quality nutrients include:

• Fats derived from nuts
• Seeds
• Avocado
• Olive oil
• Grass-fed meat and Omega-3 pork

One of the greatest differences in the modern diet from our ancestral diet is the amounts and types of fat found in modern grain fed animals vs. the amounts and types of fats found in grass fed or wild meat, fowl and fish. What we observe is wild meat is remarkably lean, and has relatively low amounts of saturated fats, while supplying significant amounts of beneficial omega-3 fats such as EPA and DHA. In summary, free range meat like Flodins Omega-3 pork is far healthier than conventional meat.

Rich Omega-3 Fatty Acids

Paleo diet would not be complete without omega-3 fatty acids. Flodins has discovered that adding rapeseed to the pigs’ food boosts the amount of the omega-3 fatty acids in the pork meat. As a matter of fact, recent tests have proved that their pork has 4 times more omega-3 fatty acids than other pigs that are reared using conventional means. When you have a diet that is rich in low in saturated fats and rich in Omega-3, you will enjoy a wide range of health benefits. This is known to be effective in reducing the risks of the cardiovascular medical problems.

Meat Options

In the event that you are a vegetarian, then it might be a challenge to maintain a Paleo diet. While you can get healthy fats from other sources, meat is one of the best sources of healthy fats. Fortunately, in most cases, you will find that the restriction of the meat leaves you with at least one option. You should consider Flodins Omega-3 pork, which is quite instrumental in providing the essential elements for your Paleo diet.

Learn More:  http://www.flodinsfood.asia/
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Top Reasons to Visit Hong Kong

It’s a mere fact that the phrase there’s more to it than meets the eye fits perfectly for Hong Kong. It’s a city full of wonders that bewilders and bedazzles its visitors. The fascinating sights and cultural diversity always leave the tourists and shoppers in awe. Viewing its vast scope, Hong Kong is bidding to host for the Gay Games in 2022, a world renowned multi-sport and culture festival which has united artists, musicians and sportsmen from all walks of life. Once you get a peek of what’s planned for Gay Games Hong Kong 2022, there’s no turning back without exploring the top reasons to visit Hong Kong.

• Cultural Concoction: In Hong Kong, East meets the West in the most harmonic manner. The multicultural influence has made it broad enough to include Cantonese, Mandarin and British in the mainstream while others also exist.
• Shopper’s Heaven: Hong Kong is widely known for its tourism as well as shopping sprees. One can get anything they want from trendy boutiques to traditional Chinese product stores, from luxurious shopping malls to bustling street markets. It’s a place a shoppers paradise!
• Dining and Cuisine: Renowned as the culinary capital of Asia, Hong Kong is a world of exquisite, mouth-watering international dining options. From local dim sum and fresh seafood to fancy restaurants, everything is delicious!

• Holidays and Occasional Festivities: As a cultural kaleidoscope, many festivals and holidays may be experienced within the one-of-a-kind culture of Hong Kong. Lion and dragon dances, fireworks, festive feasting, carnivals and parades come together throughout the year to create a festive atmosphere.
• Getting Around Hong Kong: Public transportation in Hong Kong is beyond excellent and includes the world-famous rapid transit railway system known as the MTR, or Mass Transit Railway.
• Doorway to Asia:  If you want to get to Asia, you’ll have to get through Hong Kong first. It’s the main doorway to China and the rest of Asia with air fares being extremely reasonable, compared to other countries.

Ass you can see there is much more to Hong Kong than simply shopping. With all the temptations, you can’t just consider your life complete without exploring Hong Kong- especially when it’s bidding for the 2022 Gay Games. Hope to see you in Hong Kong soon!

Donate: http://www.gaygameshk2022.com/donate

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Inspiration Within! Get Motivated with these Reads

Gay Games Hong Kong 2022 Ambassador: Derek Ko

People with physical disabilities are often not well-regarded in the world due to their presumed lack of confidence and abilities. While many assume the Gay Games are only for the LGBT community- this is false! The Gay Games are a top notch multicultural sporting event that promotes equality of human rights on a platform for people from all walks of life and all abilities! Anyone can participate! We are fortunate that Derek Ko has agreed to be one of  Gay Games Hong Kong 2022 Ambassadors; with his inspirational and motivating story.

Who is Derek Ko? Read on!

Serve up Nordic Flavor with Smoked Sea Salts from Flodins

New to smoked salts? Perhaps you just snagged a free promotional Nordic salt from Flodins Omega-3 pork promotion at TASTE at Festival Walk? Once you begin incorporating Flodins smoked sea salts into your recipes, we’re confident that you’ll start dreaming up endless uses- and even wonder what you ever did without them! Smoked salt adds a unique and aromatic flame-grilled touch to your dishes. The rich salinity enhances your dishes’ natural flavors, while the smoke intensifies the savory essence roused by an open flame- even if it wasn’t.

Here’s what you need to know:

Easter Break Essentials

Between work, kids, relationships, and the overall busyness of life, do you ever wish there was a reset button to get you back on track when you’re feeling stretched by it all? Enough is enough. Let's disconnect and getaway! If you're ready like we are, take these tips from T8 Fitness to heart and take the time to recharge and invigorate your mind, and body over your Easter Holiday!

T8 Fitness brings to Hong Kong and Asia the finest in yoga, Pilates and fitness products and accessories – and many of these products are compact enough to be used while travelling! First thing to pack…..Get a grip with the new Spring ToeSox collection and experience comfort, leisure and fashion at the same time! Launched on 15th of Feb, the Spring 2017 collection is filled with bright colors, florals and mosaics allowing you to bloom in your transition from Winter to Spring!

Planning a getaway? Preparation is key- Read these Tips.

Serve up Nordic Flavor with Smoked Sea Salts from Flodins

New to smoked salts? Perhaps you just snagged a free promotional Nordic salt from Flodins Omega-3 pork promotion at TASTE at Festival Walk? Once you begin incorporating Flodins smoked sea salts into your recipes, we’re confident that you’ll start dreaming up endless uses- and even wonder what you ever did without them! Here’s what you need to know:

Smoked salt adds a unique and aromatic flame-grilled touch to your dishes. After you first smell that smoky aroma,  you’ll want to go crazy with it; but remember that it’s still salt. Start light and taste as you go. The rich salinity enhances your dishes’ natural flavors, while the smoke intensifies the savory essence roused by an open flame- even if it wasn’t.

Here are 3 varieties you may run across:

Bamboo Jade Coarse Salt

This extraordinary salt contains bamboo leaf extract prized as a health aid in southern China for thousands of years. It is great on vegetables, Fish and seafood. It is generally used in Asian cuisine and has an Earthy flavor.

Black Lava Coarse Salt

This revered salt is used for adding depth and complexity to the finest of culinary creations. In addition to its stunning flavor, Black Lava salt is infused with activated charcoal which assists the body in removing harmful impurities, and is exceptional in essential minerals to help maintain the body’s normal functions. This scrumptious salt adds a truly unique flavor to roasted vegetables, soups, stir-fry dishes and on the barbeque.  

Inka Coarse Salt

Enriched with the most essential earth elements. Inka has spent over 250 million years absorbing trace elements and minerals in the heart of the Andes Mountains. Protected from pollution and impurities, this salt is stored to maintain its purity and freshness. Inka's subtle flavor and texture is sure to enhance sweet and savory dishes.

So how should you use smoked salt?

• As a dry rub for meats; like Flodins tasty and tender Omega-3 pork.
• As a substitute for bacon crumble- Sprinkle it on deviled eggs, a salad, or in a homemade vinaigrette dressing.
• Use it to add Savory to your Sweet: Salted Caramel anyone? Or complement the sweet and crank up the smoky by adding it to roasted peaches with bourbon syrup. Yum!
• Make your evening Snack-tastic: Sprinkle on top of tomatoes, hard boiled eggs or watermelon.
• In sauces and garnishes: Finish homemade BBQ sauce with a pinch or two.
• Breakfast time: Enhance your morning eggs with a sprinkle!

Experiment and enjoy adding Nordic smoked salts to your Flodins Omega-3 pork. It contains 4 times more of the omega-3 fatty acids in comparison to regular pork meat, making it tremendously beneficial and way healthier. This tender, juicy and particularly delicious pork is easy to cook to perfection, so you can savor every single bite.

Learn More:  http://www.flodinsfood.asia/
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