A Beginner’s Guide to Snapchat for Business

With every social media channel, there are certain strategies that work best and industries that can benefit more from the use of certain social media channels than others. For all platforms, there are certain strategies that work best and industries that can benefit more from the use of certain social media channels than others. Asia’s largest and finest social media agency, Prosperity Research Digital Agency(PRDA) has a comprehensive set of solutions for all your digital needs. Whether it’s Facebook, Twitter, Instagram or Snapchat, PRDA is here to make your social media business goals happen!

You have probably heard of Snapchat, but maybe aren’t sure what it is or how it works. Simply put: Snapchat is a mobile messaging application used to share photos or videos that only last for a brief amount of time. Snapchat is rapidly becoming a prominent social media platform; it is estimated that there are 200 million active users on Snapchat, with 400 million snaps being sent per day.

• When a user sends a “snap” to their friends/followers, they can indicate the amount of time it will be viewable, from 1-10 seconds, before it disappears. Users can also add photos/videos to their “Snapchat Story” where the content can be viewed by all of their followers, as many times as they like, for 24 hours.

Before you start, choose a unique name for your brand to help your followers recognize you. Also, when you add a contact number associated with your business, your customers will notice your business on Snapchat when they are adding you on this fast growing social site.

• If you are planning to run contests and attract customers, you can also receive snaps from customers to keep your business trending upwards!

Emojis, texts, geofilters and many extra features can be used with snaps on Snapchat to make your business unique and interesting. Try giving your new customers/followers an “inside” peek of your product or business to keep the fun going while engaging (and gaining!) followers.

To find out more about where your brand stands among competitors, try PRDA’s Free Facebook Report and Competitor Analysis here.

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