Primasia Corporate Services is your business partner in Hong Kong and China, offering a large variety of corporate solutions including Trade Services, Xero Cloud Accounting, Payroll Management, as well as Reviewing and Processing Trade and Banking Documents-- plus much, much more.
Ready to take part in the Chinese e-commerce boom? The possibilities are endless! China is well-known for being the world's largest and fastest-growing e-commerce market, with plenty of opportunities for companies that act quickly. But which sales platform is best for your business? Below we compare three of the topmost eCommerce platforms in China, TMall Global, Kaola, and JD Worldwide, highlighting their strengths and weaknesses.
TMall Global
TMall Global is an offspring of the Alibaba Group and dominates the eCommerce industry within China with a market share of 20.3%. It provides a platform in which businesses can sell products such as cosmetics, digital appliances, food and health care, Clothing and Luggage to consumers directly (B2C platform).
The appreciative side of TMall Global is that it ensures the buyers’ security by screening the businesses who have access to its platform. In fact, businesses may join only by invite as deemed fit by the administrators. Thus, there is more trust in the system for customers.
What seems to be unfriendly about the platform is the compulsory use of Cainiao Express as the exclusive bonded warehouse once the business is not involved in direct shipping. This causes untold hardships for some brands.
Kaola
While TMall dominates the local Chinese market, Kaola is the leading cross-border trading platform amongst all. With a market share of 24.2%, Kaola operates a Proprietary Trading platform that sells products ranging from Jewelry and Accessories to Digital Appliances, and from Maternity and children’s wears or products to Fresh Food and Produce.
Since Kaola purchases the products sold on its platform from the businesses and does a lot of screening before approving merchants, it secures the trust of the buyer that the product will be in good condition. On the other hand, the process of shipping the product can be really long and overwhelming if the requested product is not available at the bonded warehouse in China.
JD Worldwide
This is another Business to consumer platform (B2C) just like the TMall Group and is the second largest in China’s domestic market. It has a comprehensive marketplace filled with goods such as Jewelry, Sports kits, Car Accessories, Luxury products and Digital Appliances and has a chunk of the market up to 12.5%. Unlike the other platforms discussed above, JD Worldwide allows applications for opening of stores on its websites. However, it screens them tightly except if they fall under the priority lists in which their applications would be approved without any delay. It also operates its own logistics system and the delivery services are the best in the whole of China eCommerce industry. It is fast, direct and has a wide reach in China – over 2661 counties and districts. It also engages third-party international logistics to places where it does not have a warehouse so as to quickly process delivery.
Considering setting up your ecommerce business in Hong Kong and/or China? Contact Primasia Corporate Services today for assistance-- whatever your requirements, we can help you succeed!
Connect with Primasia Corporate Services Limited
Hong Kong Headquarters: Suite 1106-08, 11/F., Tai Yau Building, No. 181 Johnston Road, Wanchai, Hong Kong
Website: https://www.primasia.hk/
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Credit: Prosperity Research Digital Agency(PRDA): PRDA's Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.
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