Friday, 30 November 2018

Effectively Allocating Your Small Business Advertising Budget Primasia Corporate Services



Primasia Corporate Services is your most reliable business partner in Hong Kong and China, specialising in Corporate Services such as Market Entry Solutions, China E-commerce solutions, and Xero Cloud Accounting. We are here to assist with everything from filling out and filing the proper paperwork to the sourcing of a dependable business partner in China.

Marketing budgets vary from business to business, no matter their size. What one business views as an excessive amount spend, could seem completely reasonable or even small to another. So, how does one go about setting their marketing budget?


First, realise that the amount of money a business spends doesn’t necessarily equal a successful advertising campaign. Many companies also vary their spending depending on current sales, the season, holidays etc., and wind up adjusting their annual budgets throughout the year. Instead of focusing on a specific amount, consider how to leverage the budget you have, how to yield maximum results (sales). Look into an array of options and estimate what ROI you’ll receive from your marketing and advertising efforts.

While you’ll still need to keep track of your budget, and figure out how much you have available to spend on promoting your business, being flexible and strategically allocating your funds to gain the best return is key to running a successful company. Instead of pooling all of your marketing budget into one advertising medium or another, you need to strategically allocate what you have in order to make the most of the resources you have available.

In addition, try setting specific goals to achieve. Having a plan, setting goals, and achieving them is essential to using your advertising budget effectively. When setting your goals consider what you want the primary result to be: Do you want to boost sales, improve your lead generation, or increase brand awareness? Each area is important of course, but what is the most important result to you at the time? The answer can help you decide what you want to focus on- be it social media engagement, branded searches, rewarding repeat customers, print media, subscriptions, sales etc.

About us:
Primasia Corporate Services provides market entry solutions and a team of experts that can advise you on administrative and tax compliance for your company, as you explore expanding your business to Hong Kong and/or China. Primasia is the perfect partner to help you access a tremendous Chinese market share opportunity, check out our website to learn more or call us at +852 2882 2088. Contact us today to discuss details further.

Connect with Primasia Corporate Services Limited
Hong Kong Headquarters: Suite 1106-08, 11/F., Tai Yau Building, No. 181 Johnston Road, Wanchai, Hong Kong


Credit: Prosperity Research Digital Agency(PRDA): PRDA's Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.
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Facebook: People over 55 are the Fastest-growing Demographic


PRDA, Asia’s leading social media agency, is ready to provide your company with the digital transformation it needs! Contact us today to learn more.


Facebook celebrated its 14th birthday earlier this year, and this popular social media platform is starting to show its age. People over 55 are now the fastest-growing demographic using -and joining- Facebook, as teens and young adults ditch Mark Zuckerberg’s social network in favor of Snapchat, Instagram, and Twitter.  According to a UK report, only 2.2 million 12- to 17-year-olds and 4.5 million 18- to 24-year-olds will regularly use Facebook in 2048-- this is a decrease of 700,000 from 2017. The largest growth this year is found in the older population, with 500,000 new over-55s expected to join Facebook. This will result in over 6.4 million 55 to 65-year-olds, or older, regular Facebook users this year! Literally the biggest demographic except for 16- to 34-year-olds.

In 2012 Facebook bought Instagram for $1billion, which has helped them be successful in keeping ahold of some of the younger users that have shifted to other social media sites.
Click here to read the full article


What is Singles Day? Everything to know about November 11th


November 11th is Singles’ Day in China- the biggest shopping day of the year. There is more sold on this ONE day in China than during the entire Christmas period of Nov 1st - Dec 26th in the United States! This, the Holiday season, is the best time of the year to make huge sales and Primasia Corporate Services is here to help you with many of the finer details of running your business, including China e-commerce solutions.

While Black Friday and Cyber Monday are days that always get all the attention of everyone in the United States, China’s Singles’ Day is a day which has totally and single-handedly wipe them off the board. Last year, more items were bought during this 24 hours of whooping sales of goods than the combination of both Black Friday and Cyber Monday sales! What is the story behind this phenomenal day? How did it come into place? How can you participate in it? All these will be answered: Click here to read the full article

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T8 Fitness: ToeSox for Christmas!


Functional, comfortable and incredibly stylish are words that perfectly describe ToeSox grip socks. T8 Fitness is the exclusive seller of ToeSox in Hong Kong with a large collection of top premium grade five toe grip socks for all your Yoga, Pilates, Dance and Barre needs.

The ToeSox Winter 2018 collection includes the limited-edition Aspen, Sienna and Moonlit colors, as well as many others, all these are now available at T8Fitness.com. ToeSox grip socks make excellent Christmas gifts that will be appreciated dearly by your loved ones. These incredible grip socks are all you need while working out on a yoga mat or even on a bare floor. They offer you full flexibility while protecting your traction and balance. ToeSox offers highly superb socks which are comfortable and stylish which allow your toes to properly spread, while also availing proper arch support that sufficiently lifts the foot and relieves pressure on the foot.
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Tuesday, 27 November 2018

Out in Hong Kong Tennis Open 2018



The 2018 Out in Hong Kong Tennis Open was hugely successful and a fun sporting event for the local LGBT+ community! Gay Games 11 Hong Kong 2022 is still some time away, and this friendly tennis competition was just the thing to get us revved up and in the sporting spirit. The second annual Out in Hong Kong Open tournament took place last month with three full days of tennis matches, including a singles competition and a special women’s only doubles division. A BIG heartfelt “Thank You” to all those that contributed in organizing, volunteering, and sponsoring this non-profit event that benefited so many-- more than 70 international and local players, all of our Hong Kong LGBT+ community and friends, and over 5,000 Out in Hong Kong members.


Players from a variety of backgrounds and skill levels gathered for this fun 3 day event, meeting new tennis players, friends, and helping to support the LGBT+ community. Good sportsmanship was shown across the board, with players focusing on fun and friendly competition!


A lucky draw raffle was held at the tournament-concluding Gala Dinner, which was a big highlight of the event! Also on the agenda was a Rooftop Terrace Welcome Reception, Après Tennis Happy Hour, Soho Bar Crawl, as well as the above mentioned Tournament Gala Dinner.

It’s official… the very special second edition of the Out in Hong Kong Open was a huge success!

About us:
Hong Kong is the first Asian city to host the Gay Games, the world’s biggest international sporting and cultural event for all, in 2022. Gay Games 11 Hong Kong 2022 will be an empowering experience for LGBT+ athletes and supporters from across Asia, in addition to welcoming visitors from around the world, to participate in a variety of sporting and cultural events.

Connect with Gay Games Hong Kong 2022

Credit: Prosperity Research Digital Agency(PRDA): PRDA's Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.
Posted by Director of SO-U.TV at 19:29 0 comments

Asian Youth Orchestra: Best Classical Music for Christmas


 
All of us at the Asian Youth Orchestra would like to wish you a very Merry Christmas, Happy Holidays, and of course a Wonderful New Year!

Christmas time is, arguably, the best time of the year. The nostalgic feeling as well as the feeling of good cheer in the air and bright decorations loudly announces that the Christmas season is upon us! During Christmas time every song we hear has a profound effect on us, enticing even the grinchiest grinch to smile. There is pop music, which makes want us to put on our dancing shoes, to Christmas carols that simply comforts our soul, classical music which gives us the feeling of hope, joy and more. But let us concentrate on classical music, which has been in existence for a long time.

Read on as we delve in a little into the river of the history of classical music.


Music has nearly always been a big part of every life and culture, with many different genres to choose from.  Just like different types of music are associated with different cultures and people, music is also linked with seasons and time. Christmas season, just like other seasons and times of the year, has its own special style of “typical” musical genre associated with it, frequently with religious roots.

There are some legendary classical musicians which we can never overlook when it comes to good classical Christmas music, like J.S Bach who is well known for his classical masterpiece “Christmas Oratorio”. Composed in 1734, Christmas Oratorio tells the entire Christmas story from the Birth right through the arrival and adoration of the Magi.

Victor Hely-Hutchinson is also well known for his Carol Symphony- which gained many fans in the Eighties when it was used as the title theme for a BBC adaptation of John Masefield's The Box of Delights. The first movement of the symphony might make you wonder, is this really a Christmas song? Keep listening, at the 31 second mark, it all becomes clear.

Pyotr Ilyich Tchaikovsky’s Waltz of the Flowers, from The Nutcracker, is well worth mentioning. After all, what could be more appropriate for children at Christmas than a magical kingdom of sweets and presents?

There are many classical music selections that are wonderful to hear at this time of year. What would you add to this list? What is your favorite Christmas masterpiece? And… what instrument can you play it on?!

About us:
The Asian Youth Orchestra is Asia's premier pre-professional orchestra, which offers opportunities for advanced study, performance and international concert touring experiences. Be sure to follow the Asian Youth Orchestra on Facebook and Instagram for details on 2019’s audition and tour dates. We’ve released the Audition Schedule here.

Connect with the Asian Youth Orchestra

Credit: Prosperity Research Digital Agency(PRDA): PRDA's Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.
Posted by Director of SO-U.TV at 19:25 0 comments

Work Hard, Play Hard: Hong Kong’s Workaholic Culture


 
The number of lawyers looking to work through a NewLaw* firm (*alternatively Law Company of Alternative Legal Services Provider) has increased across all the major common law jurisdictions including Hong Kong and Singapore.  The reason? Flexibility. The ability to choose your working hours and clients is a career benefit no one should ignore. Hong Kong is well-known across Asia for its ‘work hard, play hard’ culture, although increasingly for many it seems to lean more towards the “work hard” side. Long hours and a workaholic culture are starting to become the norm in our “hustle and bustle” city, as seen earlier this year when the South China Morning Post reported that Hong Kong had the longest working hours out of 71 cities, with “tens of thousands of people working 75 hours a week”.

 
On average each week, Hong Kong employees are spending over 50 hours at their workplace, which is 38% more than the world average. This is one reason why NewLaw firms are becoming an increasingly popular ‘home’ for lawyers. The flexible work schedule is very appealing in particular to women and trailing spouses in those cities with a long working hours culture such as Hong Kong, Singapore, London and New York. The ability to choose your working hours and clients, step away from permanent employee status, and yet still earn a competitive salary are hugely attractive to an increasing number of lawyers.

Negotiating a work-life balance which is right for you is important both for your physical and mental health as well as family life. Your time is valuable. Use it wisely, consider a career in NewLaw. If you would like to join our team, or engage one of our highly-qualified consultants, please contact us today.

About us:
Headquartered in Hong Kong, Cognatio Law is headed up by an experienced management team with a solid understanding of both local and regional business needs as well as the related legal & regulatory requirements. Co-founders Lesley Hobbs and Tim Fawcett have built up their regional professional networks over the last 20 years and accordingly have a strong understanding of how to engage with and service clients across Asia. Companies can make significant financial and efficiency savings by partnering with a NewLaw firm over a traditional law firm. If you would like to engage one of our highly-qualified consultants or seek to join our team, please contact us today.

Connect with Cognatio Law
2310 Dominion Centre, 43-59 Queen's Road East Wanchai, Hong Kong

Credit: Prosperity Research Digital Agency(PRDA): PRDA's Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.
Posted by Director of SO-U.TV at 18:46 0 comments
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