Friday, 28 December 2018

Strategies for Successful Ecommerce Entrepreneurs



Primasia is a leading professional provider of corporate services, with over 30 years of experience assisting companies in expanding their business to Asia, particularly in Hong Kong, China, and other offshore jurisdictions.

Building an e-commerce business is the right move for a majority of companies, after all, it’s no secret that customers are choosing to shop online these days. With a massive customer base to choose from, e-commerce is a smart investment with an unprecedented opportunity for success for aspiring e-commerce entrepreneurs. The key to e-commerce success however, is in your approach. You need to build a strong business model from the very beginning. Here are three areas that you will want to focus on in your quest to becoming a successful e-commerce entrepreneur.

Learn Who your Target Audience is
Don’t waste time and money advertising to everyone, focus on the people your product or concept is aimed at. The people you think are most likely to purchase from you! You need to have a clear understanding of who that is, and then create your marketing strategy.  This will help you tailor your marketing efforts, as well as to better connect with your buyers.


Develop a Strong Social Media Presence
These days there is a smartphone in every hand, and a tablet or laptop likely in the other. Which is obviously one reason e-commerce is so profitable. But it also means that your business must have a social media presence- it's simply a crucial ingredient in best reaching your target audience. Social media is an influencing factor in consumers’ buying decisions, use it wisely to drive up interest and sales.

A Smooth and Seamless Experience
Ensure that your checkout and customer transactions are secure, and provide an easy, streamlined checkout experience for your customers and clients. If customer do not feel their payment options are secure, they will not order-- simple as that. Keep to the 3 S’s: Simple, Seamless, and Secure.

Primasia offers China e-commerce solutions, including locating the perfect online platform, e-commerce account setup and account management etc. Visit our website to learn more or call us at +852 2882 2088.

Connect with Primasia Corporate Services Limited

Hong Kong Headquarters: Suite 1106-08, 11/F., Tai Yau Building, No. 181 Johnston Road, Wanchai, Hong Kong

Credit: Prosperity Research Digital Agency(PRDA): PRDA's Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.

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