HITCHED! Bridal Owner Dana Trang Blogs for Elle

She’s a lawyer turned bridal boutique owner. Now, Dana Trang has another feather on her cap: she’s also an accomplished blogger! The co-owner of popular and innovative HITCHED! Bridal boutique in Hong Kong, Dana Trang now writes blogs for Elle Hong Kong.

The HITCHED! Bridal boutique owner, who has a passion for shopping, fashion, and weddings, of course. Dana Trang’s blogs focus on fashion, lifestyle, and updates and developments for HITCHED! Bridal Hong Kong. Recently, Dana Trang shared photos of the newly renovated HITCHED! Bridal boutique.


Dana Trang also blogs  about fashion picks, wedding gowns, wedding rings and also shares helpful tips for every bride-to-be. In one of her recent posts, she discussed new and trendy ideas for wedding receptions. Dana is a great go-to resource for any soon-to-be bride.


Head on down to Dana’s blog for more delightful reads.

HITCHED! Bridal Official Website: http://www.hitchedbridal.com/

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Three Sure-Fire Ways To Attract and Engage Your Audience

For most small businesses with a website, the holy grail for their online success is web traffic. However, page views and unique visitors, although important metrics to measure, are just one part of the overall story to online success.

Just how engaged is your web traffic to your content, brand, and site?

Building a site which has a strong sticky factor - that is, one that will make your audience return again and again - doesn’t necessarily need technical skills. What you need is time and effort, and plenty of both.

Connect with a blog. Probably one of the best decisions you can make for your website is to maintain a blog to engage with your audience. Build a blog packed with useful content, such as how-tos, product demos, and interviews. Present your blog in a conversational tone (read: not pre-approved sound bites) and watch your audience interaction increase.

Engineer a community on your site. Simply throwing a message board or enabling a commenting function on your website is not enough to make your site a success. To be truly successful, you need to give your audience a voice by listening for their concerns, responding to their comments, and sourcing feedback at every touch point. Gamification and reward programmes are also great tools for audience engagement.

Make everything shareable. With stellar content and an active community, you now have the power of social networking at your fingertips. Make everything on your site - articles, photos, videos, PDFs, etc - easily accessible to anyone, by anyone. There are many ways to do this, but installing plug-ins to allow your audience to share on Facebook and Twitter is a good first step to build brand awareness and increase word-of-mouth.


What are your favorite ways to get your audience even more engaged on your website?

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Quick and handy tips for writing a blog

So you want to start a blog, eh? Want to join this bandwagon everyone else calls blogging? Perhaps you got enticed because of the many perks that a blogger receives or perhaps you just want to share your thoughts online to a wider audience. Or perhaps you want to further enhance your portfolio by adding “blogger” to your resume. Whatever your reason is for starting to write a blog, just remember that there are also certain rules and tips that you may follow.


Here are just a few quick and handy tips for writing a blog:

1. Write less and write well. Yes, there is a difference between writing on paper and writing a blog. People usually just scan through when they “read” online journals. You may want to just limit your blog content to about 250 words. That word count is more than enough. Also, write well. Check your grammar and spelling. Nobody really wants to read a poorly written blog entry. Chances are, your readers will not come back and check your blog again.

2. Sprinkle relevant keywords. Keywords can help attract the visitors - which, of course, you need for your blog. Unless you want no one to come across your blog, of course. But if you’re one of those bloggers who wouldn’t mind earning a little online income on the side, then you need keywords.

3. Write snappy headlines. Don’t bore your readers with long and winding headlines. The shorter, the snappier, the better. Make it as concise as possible and don’t forget to use at least one or two keywords. This will definitely assure you of new or recurring blog readers.

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FACEBOOK、微博起錨！

作者: Mavis Fan (香港)

還記得早期社交網路的服務網站為線上社群的形式。那時是我初中的時期，我們多透過聊天室進行交流。隨著部落格等新的網上交際工具的出現，我們可以透過網站上建立的個人首頁來分享喜愛的資訊，例如xanga，差不多每一個香港學生也有一個戶籍。直至2002年至2004年間，世界上三大最受歡迎的社交網路服務類網站是Friendster、MySpace、Bebo。在2005年之際MySpace成為了世上最巨大的社交網路服務類網站。Facebook隨後於2006年一躍成為全球使用者量增長最快的網站。至現在，Facebook的用戶數目仍在快速增長。至7月為止已將超過５愈的用戶量，過去一年，Facebook每天新增大約50萬個用戶，但單在5月份，新增用戶數目多達3,000萬個左右。

根據調查顯示，2010年之前"80後"的一群年青人會超過嬰兒潮的數目，他們當中的96%會加入社交網絡，而更有趣的是社交網站將取代色情工業成為網路首要活動，我可不知道原來色情網站一直是網路的首要活動！？你們又知道社交網站比其他傳播媒體的優勝地方嗎?那你們要看看以下的數據了: 廣播(radio)花了38年才達到500萬人門檻，電視花了13年達到5000萬人門檻，網路只花了4年就達到5000萬人門檻，IPod呢?只花了3年就達到5000萬人門檻，facebook在過去9個月增加了一億用戶，而apple的應用程式在9個月內下載了10億次。可以想像，如果facebook是一個國家，它是第四大的了！而以現在統計，八成Twitter用戶是透過手機隨時隨地更新內容，最近看到一段短片，很搞笑的呈現了Twitter這類的微網誌世界。

Twouble with Twitters: SuperNews!

不知大家又有沒有寫blog的習慣？現在全球有超過2億個部落格(BLOG)，其中54%用戶每天更新內容，34%的部落客(BLOGGER)會對產品或品牌評價和貼上看法，人們對於社交網站的品牌價值更什於google搜尋結果，一個驚人數據，78%消費者更在意同伴/朋友/同儕的評價，遠超於只有14%的消費者相信廣告。現在不再是推銷式的年代，我們不再搜尋產品服務，而是產品服務找到我們。

社交網站不是短暫的熱潮，而是溝通模式的典範轉移，我們要先聽消費者聲音，然後才銷售。現在我們這些消費者才是推銷員呢！

若有任何意見，歡迎到facebook與我聯絡或到我的微博關注我吧!

Marketing Minute: Business and Social Media from Prosperity Research

http://www.so-u.tv/socialMedia.php - Business needs Social Media. Douglas White illustrates the value of consumers flocking to and talking online. By listening to consumers and contributing value to the conversations, companies can both promote and protect their brand. The next episode will be about taking your brand online.

Prosperity Research Marketing Minute: What is Social Media Marketing?

http://prosperity-research.com Douglas White explains in easy to understand terms what Social Media Marketing is. Business engaging consumers with video, blogs, forums and other channels. The next episode is on the compelling reasons business should be in social media spaces.

Kung Hei Fat Choi - happy Chinese New Year

Prosperity Research and SOUTV wish you a prosperous year of the ox. Please watch as our gift to you takes shape - http://www.so-u.tv/playVideo.php?contestid=&id=10460

Prosperity Research: The Power of Social Media Marketing

http://prosperity-research.com: Dazed and confused about social media choices? This quick and informative video explains the basic process of internet and word of mouth marketing.

Douglas Alan White: Taking your brand online ep 1

http://prosperity-research.blogspot.com/
Social Networks have dramatically changed B2C and B2B communications. This episode introduces the 7 critical concepts that businesses must know for their brand to survive online.

SOUTV: ServCorp 3 Keys to Success: Real estate advice for business startup

http://blog.servcorp.com.hk Tim Murphy of IP Global provides insight into the Asia real estate market. From startup to long term strategies revealed.

SOUTV: ServCorp 3 Keys to Success: Recruitment in Asia

Recruiting and retaining employees is critical to business success in Asia. Genevieve Heng, Principal Derwent Executive provides excellent advice on the Asia job market and how to effectively recruit and retain a strong workforce. This is the 4th in a 7 part thought leader series sponsored by ServCorp Smart Offices http://blog.servcorp.com.hk

SOUTV: ServCorp 3 Keys to Success: Importance of Culture

Culture is the cornerstone to business. Daniel de Lange of Asia Capital Holdings shares the importance of cultural understanding. Simple steps to better understanding. This is the third episode of a 7 part though leader series sponsored by ServCorp Smart Offices. http://blog.servcorp.com.hk

Sportsmanship in Sichuan - Charles Chan



The earthquake hitting the Sichuan region in May was devastating. Very few stories of joy and hope were told. SO-U.TV is bringing you one. Listen to Charles Chan, one of our Hong Kong heroes, relate his trip to the region and how with a little effort he brought joy to the distressed community. Watch and listen to Charles Chan at http://www.so-u.tv/playVideo.php?contestid=&id=3519

Hong Kong Heroes - Lisa Cheng



Lisa Cheng a.k.a “Hong Kong Spider Woman”, bodybuilding and rock climbing champion is our next Hong Kong Hero. Listen how her passion for sport has transformed a troubled teenager into an ambitious and focus young woman.
Don’t miss that episode of Hong Kong Heroes! http://www.so-u.tv/playVideo.php?contestid=&id=2145

Hong Kong Heroes - Tsang Siu Keung

To continue with our series, Hong Kong Heroes, So-U.TV's tribute to the great spirits of Hong Kong, will introduce Tsang Siu Keung. This young and fast runner is a real winner! Always in the top three of the local races, he is now tackling the major international races. In the video, Tsang shares with us how he get started and how he fell in love with the sport.
Catch it all at http://so-u.tv/playVideo.php?contestid=&id=1626