Thursday, 31 March 2011

PRDA Asia at Social Media Week Hong Kong 2011

Social Media Week is a global conference that provides a platform for examining and discussing emerging trends in social and mobile media. This past February, Social Media Week took place in Hong Kong, and was by far the largest dedicated social media event ever held in the city. Attracting industry leaders and tech enthusiasts alike, over 35 events were held at at various venues around the city, with topics ranging from the increasing influence of social media in Mainland China to its impact on online strategic advertising.
Opening day at Social Media Week Hong Kong
Douglas White, the Founder/CEO of PRDA Asia and a recognized leader in the social media marketing industry, was a featured speaker at the “China Online Travel” event. He shared his knowledge and insights on the rapidly growing travel industry in China, its increasing online travel space, and how to effectively tap into this market to capitalize on growth. White also demonstrated his appreciation of the importance of culture when implementing digital solutions, a key to success when breaking into developing markets such as China.
Douglas White and PRDA’s presence at the first ever Social Media Week event in Asia shows that the increasing influence of social media on society and culture is undeniable, and that White and PRDA are at the forefront of innovative digital marketing, with hundreds of successful online campaigns and years of industry experience and expertise.
Having pioneered the concept of social media marketing in Asia, PRDA is the most cutting-edge digital marketing company in Hong Kong. A highly regarded industry leader, PRDA is a digital strategy agency that uses a wide range of mediums to communicate client messages and develop an online presence and influence, delivering concrete results and helping clients of all industries and sizes achieve their business goals.
For more information on Douglas White and PRDA Asia, find them on Facebook, Twitter, and LinkedIn.
For more information on Social Media Week Hong Kong, click here.

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