Social Media Basics

Prosperity Research Digital Agency, also known as PRDA, is the leading social media agency in Asia. It has been in the business for more than 10 years and provides a complete solution for all your Social Media Management. They provide services such as SEM, SEO, Social CRM, Risk Management, Lead Generation and much more.

As the social media continues evolving and changing, so does the basics. Recently, plenty of companies have been gearing up to invest even more money into social media as it is an important part of their customers’ lives. However, there are some particular Social Media Basics you should keep in mind. They are elaborated as follows:

1. Define the status quo and identify your business objectives and target market. Also consider your industry, the recent performance of the brand, and the current traditional marketing promotions for the product and its competitors.
2. Listen to your target audience. Narrowly define whom you want to listen to and communicate with. Ask yourself “What are they doing in social media, and where are they doing it? What are consumers saying about your brand, products, services, and competitors?”. Clearly define your audience and align your social media strategy to capitalize on their needs and demands.  
3. Create social media content that drives engagement. What is your audience looking for? Social media is all about producing fresh, relevant content, so create things that your audience will find valuable. Fresh, relevant and organic content not only gives an everlasting impact but also increases the amount of engagement.

Out of time or not your area of expertise? Prosperity Research Digital Agency(PRDA)  provides weekly content creation catered to your company, in English, Traditional or Simplified Chinese. Their proven data driven process delivers predictable results driven by organic, real people action. Try their Free Facebook Report and Competitor Analysis here.

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