November 2017: Hong Kong Hosts International GLTA Tennis Tournament

Save the date! Hong Kong is hosting its first ever International Gay and Lesbian Tennis Alliance (GLTA) Tournament later this year! Organized by Out in HK, the same group behind the initial proposal for Gay Games Hong Kong 2022, the tournament will be conveniently timed alongside other LGBT+ events in the region. In a similar fashion to the Gay Games, GLTA sanctioned tournaments provide a safe space for LGBT+ players to enjoy playing competitive tennis in a diverse environment, where all are welcome.

The Gay and Lesbian Tennis Alliance  is a non-profit international organization that manages and sanctions LGBT+ tennis circuits around the world. The goal of the organization is to promote access to tennis and diversity and acceptance within the sport.

We are currently waiting on final venue confirmation but the events are tentatively planned for the end of November 2017:

• Hong Kong GLTA tournament: 11/24-26 or 11/25-27 TBC 🇭🇰
• Hong Kong Pride: End of Nov TBC 🇭🇰
• Bangkok Pride Week: 11/27-12/3 🇹🇭
• Bangkok GLTA tournament 12/9-11 🇹🇭

A big Thank You to Out in HK’s tournament directors Daniel Ou, Alex Roberts, Andrew Matheson and Roddick Leung for organizing the Out in HK Tennis Open 2017 in April 2017, a huge milestone that led to GLTA selecting Hong Kong as a host city. The next milestone we hope to achieve is being able to announce that the 2022 Gay Games will be hosted for the first time ever in Asia- in Hong Kong!

Hong Kong’s one of a kind geographical location, sports program diverseness, and superior sports venues will provide opportunities for participants to excel at Gay Games Hong Kong 2022. It will be an empowering experience for LGBT+ athletes to participate on a level playing field with everyone else.

Connect with Gay Games Hong Kong 2022

Website: http://www.gaygameshk2022.com/

Facebook: https://www.facebook.com/GayGamesHK2022

Twitter: https://twitter.com/gaygameshk2022

Instagram: https://www.instagram.com/gaygameshk2022/

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Attention Business Owners: Must-Read Social Media Marketing Tips

With technological advancements, social media is now the major source of news, local information, business information, consumer research, as well as a place to keep in touch with friends and family.  Marketing and Advertising on Social Media has become a necessity for businesses, something that the  Prosperity Research Digital Agency can attest to. For business owners no matter the size, industry or location, social media gives a chance to reach an audience of consumers.

Prosperity Research Digital Agency(PRDA) is Asia’s leading social media agency, providing weekly content creation, customised for your business, in English, Traditional and/or Simplified Chinese. Their proven data driven process delivers predictable results driven by organic, real people action. Here are a few recommended tips to keep your social media in tip top shape!

Keep Your Accounts Active and Be Consistent

It does not matter which industry you are in or the size of your business, your social media accounts must be active. Post regular updates frequently, not in bursts. Try posting at least once a day to start and increase to up to 3x a day depending on your time restraints.  Avoid not posting for days or weeks and then suddenly posting a dozen times over a couple days.

Be Relevant

Try to only share content that is less than a year old, unless it has a unique relevance to your business. The content should be interesting and always relate in some way to your brand. If you’re selling wedding dresses, interesting article about shoes, or bridal bouquets would be a great way to start drawing the interest of potential clients.

Hire a Professional

One social media marketing tip is to avoid assigning social media account management to an untrained staff member or even a manager. Not everyone knows what will work and what will not. Remember that you are reaching out to thousands of people, and the wrong post going viral could be a travesty for your business! A professional has the knowledge and the experience needed to ensure maximum results. With a professional social media manager, your efforts and money will not go to waste.

Know What You Post

One huge mistake you can make with social media marketing campaigns is to just post anything at any time. Just posting content is not all that matters. Timing is everything!

Understand That an Ad Does Not Mean Sales

In social media, marketing ads do not always mean that you will see immediate sales, they are the perfect way to create awareness, so that customers will remember your business next time they are shopping for that wedding dress… or whatever your product happens to be.

One of the best things to businesses of all sizes is to have the right social media presence. Nearly everyone worldwide is now active on social media- so you should take advantage of a knowledgeable social media manager to take your media presence to another level. Do you know where your brand currently stands among competitors? Find out now with PRDA’s Free Facebook Report and Competitor Analysis.

Connect with Prosperity Research Digital Agency(PRDA)

Website: http://www.prda.asia/
Facebook:  https://www.facebook.com/PRDA.Asia/
Twitter: https://twitter.com/PRDA_Asia

Ermenegildo Zegna Cloth Suit Sale - La Elite Fashions! Limited Stock

Ladies and Gentleman, you need to snag this amazing opportunity to get a bespoke made to measure Ermenegildo Zegna cloth suit from Danny, owner of La Elite Fashions! This is some of the finest cloth made -absolutely gorgeous! Originally HK$10,000, on sale for HK$6,288 and very limited availability.

Call us at 2368 0040 or simply stop by La Elite Fashions at 1-E, Mody road, Tsim Sha Tsui Kowloon, Hong Kong(MTR Exit: N5, Opposite to Holiday Inn Golden Mile Hotel on Mody Road) See details below.

Credit: Prosperity Research Digital Agency(PRDA) provides branded content catered to your business, in English, and Traditional or Simplified Chinese.

Jane Goodall Inspires Hong Kong Children, Traditional Chinese Medicine Beauty Secrets and more!

Dr Jane Goodall Inspires Children to Find their Passion

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Recently Dr. Jane Goodall spoke to Runanga School students about the launch of the Roots & Shoots campaign, and encouraged children to fight back against chimpanzee and gorilla habitat loss. Several different programs within Roots & Shoots, like the Hong Kong Beach Clean-up and Save the Gibbon, have helped the Dr. Jane Goodall Institute become successful amongst young people and students. Dr. Goodall’s own passion and love for nature is surely transmitting to young minds who want to make a difference and help the planet and all the creatures on it.

If your children are in Hong Kong, there is no greater way to improve their nature- awareness and help them do something unique that will inspire all of their lives. Even adults can participate, by simply filling in the online form. All you have to do is visit the official Jane Goodall Institute Hong Kong website and find a way to contribute to this great cause in your own way.

Pilates: The Workout that Everyone Can Do and Should Try

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Pilates has grown to be one of the most well-known fitness systems in the world. And here at T8 Fitness, we are all about helping you achieve your health and fitness goals! T8 Fitness has been supplying Hong Kong and Asia with the very best in Pilates, Yoga, Fitness and Rehabilitation products and equipment for more than 5 years now!

Pilates is suitable for all people, in their quest to be healthy and happy and should be a part of all fitness or rehab programmes. Despite some of the intimidating equipment, Pilates is a workout that everyone can do and should try. The benefits are simply amazing. Whether you have a chronic illness, are starting from scratch, or are looking to build your athletic performance, here are reasons why Pilates is for you!

History and Development of Gin

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If you love Gin as much as we do, you’ll want to read this! Several months ago Food Linkers brought the amazing Nordic taste of Napue Gin to Hong Kong, and we have a few gin facts to share! You might be surprised to know that that first gin was advertised as a cure for kidney and stomach problems, gallstones and gout (very similar to whiskey’s beginnings). Though the first confirmed date of mass production can be traced back to the 17th century, its humble beginning started in the 12th century. During this time, people believe that it has the power to protect them against the Plague. Read on to learn more about the turbulent history of Gin!

Gourmet Skin Bar: Traditional Chinese Medicine Beauty Secrets

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The local culture in Hong Kong relies significantly on the vast wealth of knowledge that is Traditional Chinese Medicine (TCM) when it comes to health and wellness. The experts at Gourmet Skin Bar, Hong Kong’s Luxury Organic Beauty Boutique, have rounded up some time-tested TCM beauty secrets with easy to follow recipes that are sure to make your skin glow from the inside out! Read on for the Pearl Powder Revitalizing Beauty Mask recipe and more!

Essential Tips for Taiwan Pride- Asia's Biggest Gay Pride Parade

Taiwan's 15th Annual LGBT+ Pride event is coming up fast, with the biggest Pride Parade in Asia planned for Saturday October 29th, 2017- but be prepared to celebrate all weekend long!

In 2016 over 80,000 people took part in the festivities, many traveling from across Asia and internationally. In comparison, the Gay Games Hong Kong 2022 are projected to host an  estimated 15,000 athletes and 40,000 visitors flock to Hong Kong to compete in approximately 36 different sporting events over the 10-day period in November 2022. Could we draw an even greater number of visitors, and rival Taiwan Pride? Perhaps! The Gay Games has never been hosted in Asia before, and with 60% of the world’s population living here- current projections could be on the low side.

But back to Taiwan Pride; each year Pride weekend brings  many parties and LGBT+ friendly events which always draw huge international crowds. Here are 3 things every Pride Newbie should know:

From mystical hot springs, fabulous gay saunas and bars, to world-class dance parties – Taipei’s gay scene has it all!

• Be part of the fun! Wear a fun outfit- anything that makes you feel happy and sexy. Rainbows are big of course, glitter, heels, boas- be free and have fun with your pride outfit!

• At the parade: Pick a float with music you like and walk with the crowd! Just enjoy the festivities, people watching and make some new friends!

• Lastly, water is very important. Pack a small bag in your suitcase to take with you as you enjoy the festivities and pick up some bottled water before heading out. Believe us, you’ll need it!

If you love a challenge, teamwork, and diversity, then definitely consider registering for to be part of Gay Games Hong Kong 2022. This international multi-sport and culture festival will include everything that Hong Kong’s diverse and multifaceted culture has to offer and benefits everyone on the whole, especially the LGBT+ community.  

Connect with Gay Games Hong Kong 2022

Website: http://www.gaygameshk2022.com/

Facebook: https://www.facebook.com/GayGamesHK2022

Twitter: https://twitter.com/gaygameshk2022

Instagram: https://www.instagram.com/gaygameshk2022/

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Choosing the Right Ad Platform for Your Business

Choosing the appropriate platform to place your ads helps you reach a much larger portion of your customers quicker. Social Media Marketing is a must for every business to succeed these days. And according to Prosperity Research Digital Agency, Asia’s leading social media agency, social media content placed on the right platforms will yield more sales and bring into business more customers.  Marketing campaigns should be precise and focused on your target audience's needs to be effective. Use the below factors to decide what the best platform is for your business to focus on- though preferably you should use, and post regularly on, as many as possible!

Is your product in high demand?

Marketing raises awareness of products and stimulates sales. Knowing whether your product has a high demand or not can help you decide the best platform to spend your money on, in the form of ads. The Google AdWords Keyword Planner can help you to learn what the demand is for your product. This tool lets you search keywords that relate to your business or product, and see the number of searches and the cost per click.

When a product is in high demand, it’s best to use search engines, and social media sites like Google+, because people are already looking for it. When product demand is low, use Facebook or other social media platforms to create awareness through Social Media Marketing.

Are you trying to find additional customers, or focus on your current ones?

If you’re targeting new customers, then you should assume that your brand is new to the market. You will want to focus on creating more awareness, marketing, to get potential new customers interested in your product. This requires you to post your ads on social media, rather than focusing on search engine results, where many potential new customers visit every day. You can combine both search engine results and social media marketing if you want to work on retaining existing customers along with adding new clients for your business. If money is tight, Facebook advertising is your best bet in targeting new customers.

Are You Targeting Fellow Businesses or the Typical Consumer?

This is a very important point to consider when you want to place ads. Google+ is known to be good for those who target customers, while LinkedIn is a nice platform for those who are targeting other businesses. Facebook and Twitter are normally used by both customers and businesses. Depending on your target audience, you should choose the best platform where your target audience happens to be found in large numbers.

Once you determine which platform is best for you, start with the Keyword Planner on Google and Audience Research on Facebook. And if you get lost, be sure to contact a professional social media agency for help. Find out now where your brand stands among competitors with PRDA’s Free Facebook Report and Competitor Analysis!

Connect with Prosperity Research Digital Agency(PRDA)

Website: http://www.prda.asia/
Facebook:  https://www.facebook.com/PRDA.Asia/
Twitter: https://twitter.com/PRDA_Asia

A Message of Hope from Dr. Jane Goodall

In terms of saving the world, we at Ultimate Kaiser personally believe that everyone should help. This message was also delivered by the prominent environmental activist and primatologist, Jane Goodall. Goodall is known for her works with chimpanzees; having spent several years living with the species when she was just in her 20s. The works of Goodall is the foundation of the Jane Goodall Institute, resulting in numerous discoveries such as the ability of chimpanzees to create and utilize tools. They also discovered that they have the capacity to express their emotions like a human. Goodall, now 83 years old has definitely seen a lot of things throughout her global journey, and she believes that there are always more things to see.

Staying Hopeful and Positive About Our Future

In spite of several difficult issues that we are currently facing today, Goodall remains hopeful and positive about our future. During her recent conference, Goodall had several people approach, sharing that they decided to change their lifestyle after hearing her words. This only shows that people do care about the fate of our world. Goodall further stated that she had witnessed a significant change over these past few years. However, she also reiterated that the path towards victory is still blurry.

Goodall believes that it is not yet too late for our planet and its inhabitants as long as we decide to start taking the right actions and incorporate healthy and positive changes in our lives. Perhaps the biggest problem that we are facing today is that people have started to lose their hope and deciding to do nothing since they believe that the impending disaster is inevitable. Nonetheless, once people realized that making choices are important, we will see that it is never too late.

Goodall also stated that one of the biggest hurdles environmentalists are fighting today is the power of money. While some people in the government might agree with her that mining should be stopped or that a dam should not be built in a particular location, the power of money is hard to resist.

She has always managed to use powerful words that resonate to the listeners. She believes humans have the power to do amazing things; they have the power to create mega structures and send rockets out of space. Goodall believes that with the continuous efforts of human to create the right choices, the future of the world will remain bright. Show your support today and let the world know that a kind heart can make a difference, that we can make an impact for the world and all its wonderful occupants!

Support Jane Goodall here: http://www.janegoodall.org.hk/

Connect with The Ultimate Kaiser

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Website: https://www.theultimatekaiser.com/

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