The Key to Social Media Success is Organic Content

Every business or startup wants to succeed with their social media marketing, but what's the secret? There is no magic “easy” button, but there are some tried and true methods that can help you improve your social media reach. To plan success for your business and guide you clearly through the social media world, Prosperity Research Digital Agency (PRDA), may be exactly what your business needs. As Asia’s leading social media agency, PRDA provides services such as SEM, SEO, Social CRM, Risk Management, Lead Generation and much more.

Content will always be king. Content dictates how your brand interacts with your audience-- a discussion that will ultimately guide them into becoming a customer. In the last couple years some business have lost their trust in organic content, due to both an increase in competition (making it harder for their brand to be heard) and because of algorithm changes.

Most notably the ever-changing algorithm of Facebook’s News Feed, where the boost for personal posts has decreased the reach for brand content. Facebook users find this appealing as it enables them to only see the very best and most relevant content in their News Feed. But this creates a challenge for business, on how to get their social media marketing delivered to potential customers.

What is Organic Content?

Organic content can refer to blog posts, podcasts, videos, photographs, presentations, whitepapers and infographics that are designed and/or written by you or by your businesses social media marketing team. Once this content is placed on your website it will then be recorded by a Web crawler, sometimes called a spider, which is an Internet bot that systematically browses the World Wide Web and will then be listed by search engine sites. This will make them accessible when potential customers “google” something-- conducting a search using a particular keyword(s). Organic content has been proven to receive a higher level of visibility since search engines prioritize them. The more original content you have, the more visibility you’ll have to your audience.

The robust and active social media community amongst various social media platforms can be extremely time-consuming.  While paid advertising can give you temporary desirable results, you don’t want to spend all your marketing resources here. Paid fans rarely last-long term.

If you want to ensure that your content will be interesting, relevant and engaging, make sure that you will seek the help of PRDA. They have the right experience, skills, and expertise that will guarantee that you will stay on top of your digital marketing. Click here to learn more about PRDA’s full social media strategy.

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