Interested in boosting your social media performance and beating out your competitors? PRDA, Asia’s leading social media agency, is here to explore the methodology behind “short-form” and “long-form” social media content.
Typically the best way to grab a follower (or potential follower) on most social media platforms is with clear -short- written content, typically with a direct CTA, Call to Action. A CTA is a clear direction of what you want the reader to do next… view the product, read an article, and so on. In comparison, long-form content more frequently refers to what followers would read AFTER your short-form content has snagged their attention- a 500 word blog or article for example. This social media trend may be changing however, as brands look for a way to stand out from the ecommerce clutter bomboarding today’s consumers. Using long-form content could be a social marketing tactic to take advantage of, allowing you to build brand awareness, expand SEO (Search Engine Optimization) potential, as well as further your company’s social media presence.
Cross Training with Pilates
Pilates is for everyone. What is less known is how beneficial Pilates is for the performance of athletes-- it is the perfect way to boost sports performance, power, strength, as well as lengthening and toning the whole body. Iso Fit, located in Central, Hong Kong, offers high-intensity, low-impact Pilates workouts to help you achieve optimal performance-- and as an added (and important!) benefit, the training also helps to reduce the risk of injury. Pilates is an excellent cross-training technique to help you up your game while training for any sport. There are a wide variety of professional athletes who benefit from Pilates—from professional golfers and tennis players to football and NBA players, right through to athletes like Olympic gold medalist runners like Natasha Hastings.
Here are a few reasons to show that Pilates is actually the perfect cross-training for every athlete: Click here to read the full article.
How to Stay Fit on Holiday
Many people find it difficult to maintain their weight, much less lose weight, while on holiday. A whirlwind of new activities and indulgences make it difficult to stick to a healthy diet and exercise routine. Gaining weight on vacation does not have to be your story however! T8 Fitness, your source for Yoga, Pilates, Rehab and Fitness Products in Hong Kong and Asia, has a few helpful tips for you on how to stay fit while traveling-- perfect for the upcoming summer holidays!
Local Food
Yes, trying new foods is an important part of traveling for many, but it doesn't have to be carb-loaded meals or deep fried sweets. Instead try subbing at least some of the high calorie cuisine for local produce. Try that fruit or veggie you've never heard of or rarely see back home. Visit local markets to see what new healthy foods you can discover-- and use them for inspiration when you get home!
Interview with Polestar Pilates Asia’s Xiamen Host Centre
TT Pilates Owner Iris Zhang
Get to know a little more about Polestar Pilates Asia and our amazing, highly educated and experienced, Host Centres located in the major hubs across Asia. We are happy to welcome one of our esteemed colleagues, Iris Zhang (Zhang Ting), owner of TT Pilates in Xiamen, China to join us in this interview-- with an exciting announcement! (Keep reading!)
When did you first open your Pilates studio, TT Pilates?
We opened our doors in 2013, T.T. Pilates is proud to be the first Pilates studio opened in Xiamen.
工作室哪一年开？ 2013年
Why did you open TT Pilates? What were your reasons?
I opened my studio because no one knew about Pilates at the time and I thought it was a great form of exercise that should be shared with others. My goal was and is to raise the awareness of Pilates in China.
你为什么开工作室？ 为了让更多人体验到普拉提的好处
How do you feel about the Pilates market in China? Is it growing?
The Pilates market in China is exploding like a volcano! I strongly believe that in the next five to ten years there will be more and more people learning about and studying Pilates.
你怎么看中国的普拉提市场？ 它在发展吗？ 它是个神奇的市场，有一个词叫“中国速度”，普拉提在这里发展是极其迅速的，如果说，前面的10年是他的童年，那么接下来的10将是他的少年时期，他会迅速长大，有思想，有活力。
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