Friday, 17 June 2011

Tips on how to spread the word about a hip and trendy idea




As you may or may not know by now, Prosperity Research Digital Agency (PRDA) Asia is a social media agency. We take pride in the fact that we have hundreds of successful campaigns under our belt and that we continue to help small, medium and large businesses gain not only new and repeat customers but a good reputation and brand recall especially in the Internet. And so we’re a little bit used to the fact that people ask us this: “just how do you spread the word about a hip and trendy idea?”


To answer that question, we often share the “story” behind one of our clients, Edible Arrangements Hong Kong. EA HK is a business that engages in producing healthy, fresh and juicy fruit bouquets. Now, fruit bouquets is basically a new idea in Hong Kong and we knew from the get-go that we needed to bring out the needed “artillery” to introduce it to the Hongkies --- and fast! Armed with the power of social media, the PRDA soldiers campaigned to equate the yummy treats by Edible Arrangements Hong Kong to summer. Yes, the very same glorious, sunny, happy summer we all love. We wanted to remind the Hong Kong customers of that feeling of crazy fun summers all of us experienced at one point in our lives. And when you remember those happy days, you also equate those days with fresh fruits…perhaps fruits dipped in rich dark chocolate…what about fruits that are designed to appear like flowers…yes, yes, yes…fresh fruit arrangements by Edible Arrangements Hong Kong! As you can see, the process of letting target customers equate summer to EA HK isn’t easy but then again, we’re PRDA and that’s exactly why our clients trust us to make magic happen!


Modesty aside, we DO make use not only of social media but other online measures that will help our clients - and thankfully, they’ve all been satisfied with our work. And the feeling of crazy summers is coming back to us now…:)

For more details, Please Like our Facebook page or follow us on Twitter!
http://www.facebook.com/ediblearrangementshk http://www.facebook.com/PRDA.Asia
http://twitter.com/#!/ediblearrangehk
http://twitter.com/#!/prda_asia

Thursday, 16 June 2011

How we cheer up and celebrate Dads, poppas, Papas and fathers



Don’t know about you but in our book, we only have two ways to cheer up every gloomy looking father, Dad, poppa and Papa. These are two tried and tested ways to entice smiles from the men who not only helped rear us but also made us feel complete.

First method is to say “I love you, Dad” You can say it in any language and every father would understand. It can be your way of showing your father the appreciation that he deserves and most probably, needs.

Second tried and tested method is to give him treats from Edible Arrangements Hong Kong. These guys whip up the best fresh fruit bouquets known to man. Seriously. We’re big fans of their products that that’s probably the reason why they asked us over here at PRDA Asia to help them spread the word about their yummy, healthy, juicy treats.



Allow us to give you an idea of what you can give your fathers on Father’s Day. Actually, these treats can be given to a husband, a grandfather, a father, an uncle, a godfather or just about any man who has helped raise a child. We highly recommend the Delicious Daisy with Dipped Pineapple fresh fruit arrangement. The Dipped Apples and Strawberries (all dipped in dark chocolate - who can resist that, really?) is another amazing choice. However, the creme of the crop, we must say, is the Father’s Day Delight. And no, we’re not saying that because the name itself is a give away --- we’re letting you on in the secret because we got first dibs on this and we’ve given it a two thumbs up sign!



Do yourself a favor and just give Edible Arrangements Hong Kong a try. That way, it’s also like you giving us a pat on the back because we’ve partnered with (and have been trusted by) the best.

http://www.facebook.com/ediblearrangementshk http://www.facebook.com/PRDA.Asia
http://twitter.com/#!/ediblearrangehk
http://twitter.com/#!/prda_asia


Thursday, 9 June 2011

How to keep your employees happy and healthy!



In business, it can be difficult to find good, reliable employees. It’s even more difficult to retain these good, reliable employees. Hence, it is important for business owners to also know how to boost his or her employees’ morale and keep them happy, contented, comfortable with their work and healthy! Yes, an ideal boss should also have his or her employees’ health in consideration. And what better way to do this but to reward them with fresh fruit arrangements!

Practically everybody loves fruits --- so much more when they’re fresh, delicious and tastefully decorated and designed to appear as if they’re real flower bouquets! These artfully made fresh fruit bouquets can be ordered via Edible Arrangements Hong Kong.


Their Simply Dipped Daisies arrangement, for instance, with its chocolate dipped pineapple daisies, cantaloupe and accented with fresh grapes, is a surefire hit as a boss’ way to show appreciation towards an employee especially for a job well done.


These fruit bouquets are not just for employees, mind you. These edible fruit bouquets ccan also be given as gifts for clients or tokens of appreciation. Nothing else says “hello and thank you for trusting us!” than the Delicious Daisy arrangement. Composed of sweet strawberries, honeydew, pineapples, grapes and melon, your target or potential client will surely be a real client in no time! Deal’s signed, sealed and delivered!

Meanwhile, if you want to give corporate gifts, you may want to opt for the a dozen fresh strawberries hand dipped in gourmet dark chocolate. These inviting pieces will surely delight your business partners and clients.

Log on to https://www.ediblearrangements.hk/Corporate/Corporate_Ordering.aspx
today and learn more about Edible Arrangements Hong Kong’s corporate offers. You can order online and even place multiple orders for various recipients! Corporate accounts are welcome.

For more details, please visit:
http://www.facebook.com/ediblearrangementshk http://www.facebook.com/PRDA.Asia
http://twitter.com/#!/ediblearrangehk
http://twitter.com/#!/prda_asia

Edible Arrangements Hong Kong launches drawing competition



Edible Arrangements Hong Kong, makers of the freshest, most delicious and stunning fresh fruit bouquets in Hong Kong, has launched a fun drawing competition for children ages 3 to 10 year old. The campaign aims to not only build better brand recall for the company and entice more customers but to also remind consumers that healthy food is still the best choice.



For the drawing contest, all the participants have to do is draw how a special occasion would look like. The drawings can depict a Friendship Party, a Movies Party, a Toy Parade or even a Drawing Party. Participants can also fill an overleaf (which can be downloaded from http://www.ediblearrangements.hk/DrawingCompetition) with colors and bring (or send) the drawings together with the duly accomplished form (which you can download from the Edible Arrangements Hong Kong website) to either stores: G05 Nathan Square, 348 Nathan Road, Jordan, Kowloon or at Shop 3012, IFC Mall - Podium, Central.

Prizes at stake are sure to delight all participants. The grand prize is the delicious and magnificent Berry Special Occasion bouquet (valued at HK $888). The second prize, on the other hand, is the HD Delicious Celebration SM (valued at HK $658) while the third prize is the Chocolate Banana Daisy arrangement (valued at HK $488).


The winners will be published on the Edible Arrangements Hong Kong TV, website as well as on the official Facebook Page.

Edible Arrangements Hong Kong is launching the drawing contest promo through their preferred social media company PRDA (Prosperity Research Digital Agency). With over 250 successful campaigns under its belt, PRDA has set the standard in terms of social media and online engagement.

To order your own fresh fruit arrangement, visit http://www.ediblearrangements.hk today. They do same-day deliveries if your order is placed before 4 pm.

http://www.facebook.com/ediblearrangementshk
http://twitter.com/#!/ediblearrangehk
http://www.facebook.com/PRDA.Asia
http://twitter.com/#!/prda_asia

Friday, 3 June 2011

Social media to play key role in promoting a drawing contest for kids!



If you’re still in doubt as to just how powerful social media is and can be, then you’re in for a sweet surprise. Social media will actually play a key role in the promotional efforts for a drawing contest for kids. Edible Arrangements Hong Kong, through their preferred social media company PRDA (Prosperity Research Digital Agency), is set to launch one of their biggest treats yet for customers of their renowned fresh fruit arrangements - a drawing competition for kids with ages between 3 and 10 years.


All the participants have to do is draw how a special occasion would look like. They can also fill the overleaf with colors and bring (or send) the drawings together with the duly accomplished form (which you can download from the Edible Arrangements Hong Kong website) to either stores: G05 Nathan Square, 348 Nathan Road, Jordan, Kowloon or at Shop 3012, IFC Mall - Podium, Central. The winners will be published on the Edible Arrangements Hong Kong TV, website as well as official Facebook Page. A total of three (3) winners will be announced at the end of every month and each will win delicious treats!


And since the competition is valid all year round, it is truly vital to infuse social media and its power to the campaign. PRDA, which has more than 250 successful campaigns under its belt, will ensure that the contest will be well-participated in with the help of social media. Not only that, PRDA will also ensure return on investment, engagement with target markets, good brand recall and effect brand protection for Edible Arrangements Hong Kong. And all that with the help of cost effective measures that include social media!

So who still thinks it does not pay to understand and use social media?

http://www.facebook.com/ediblearrangementshk
http://twitter.com/#!/ediblearrangehk
http://www.facebook.com/PRDA.Asia
http://twitter.com/#!/prda_asia

Thursday, 2 June 2011

How to make summer healthy and memorable at the same time



Summer is, more often than not, everyone’s most favorite season. Summer equates to fun, sun, sand and surf! However, did you know that you can also make your summer healthy and memorable at the same time? All you need to do is call Edible Arrangements Hong Kong. If you want to know why then read on.

You see, Edible Arrangements Hong Kong produces the most delicious, visually appealing and definitely healthy hand sculpted, quality fresh fruit bouquets. These bouquets, made of sweet, healthy and fresh fruits such as cantaloupes, pineapples, strawberries, bananas, melons, grapes and apples, can make stunning displays for your tables at the beach, patios, gardens or just about anywhere you want to spend your glorious summer days in. Actually, Edible Arrangements Hong Kong can actually create many different arrangements for you - those that are fit for birthdays, graduations, anniversaries, weddings and other events - and yes, they can create your summer fresh fruit arrangements, too!


Just imagine bringing the Fruit Festival along with you to your summer destination! Who would not be happy to see pineapple daisies, strawberries, honeydew, cantaloupe, grapes and fresh orange slices presented in a keepsake metal centerpiece container as soon as they climb out of the pool? The fruits will truly be a hit among the kids, teens and adults - no age limits here! After all, fresh and succulent fruits are everyone’s favorite especially during summer.

Edible Arrangements Hongkong has a store at G05 Nathan Square, 348 Nathan Road, Jordan, Kowloon. (Tel. No. 852 2385 0158) And for more convenience, they also have a shop at 3012, IFC Mall - Podium, Central (Tel. No. 852 2295 1108). They’re open 7 days a week. And here’s fabulous news - they can do same-day deliveries if you place your order before 4pm.

Visit Edible Arrangements HK :http://www.ediblearrangements.hk
Add us on Facebook: http://www.facebook.com/ediblearrangementshk
Follow us on Twitter: http://www.twitter.com/ediblearrangehk

How it can be a win-win situation for social media and non-profit orgs




We’ve heard of it oh-so-constantly - the belief that not a lot of people give donations to non-profit organizations these days primarily because of the weak economy. The truth though may surprise you. Fact is, more people actually give these days primarily because it’s easy for them to do so and because it’s easy for them to know what the cause is and to whom the donations will go. And social media played a huge part in all of that.

You see, due to the emergence of social media and the stronger appreciation for its power, magnitude and scope, more and more people and companies now use social media for the social good.


Take the case of Le Kids (www.lekids.org) whose members have made a lifelong commitment to help the disadvantaged children in rural China. Le Kids recently finished a fundraising event. Dubbed “Warriors to Wall Ride,” the event was an endurance cycling event from Xian, from the home of the ancient Terra-cotta Warriors to iconic Great Wall of China, and which eventually finished at Tiananmen Square in Beijing. The charity bike ride raised $140,000.00.


And organizers recognized that social media had a lot to do with the success of the event. Social media agency PRDA Asia managed the online efforts related to the event and even sent a biker-representative who also served as the event blogger. That made sending real-time updates via social media really easy…and not to mention that it also drummed up interest on Le Kids as an organization and the purpose of the fundraiser. It truly was a win-win situation for a non-profit organization that was not only able to hold a memorable event and raised a lot of money for the cause but more importantly, also managed to provide education to HIV/AIDS impacted children.

www.lekids.org
www.twitter.com/lekidsorg
http://www.facebook.com/pages/Le-Kids
http://t.sina.com.cn/lekids
http://lekids.mysinablog.com/

Wednesday, 1 June 2011

Using social media for social good



Inarguably, social media is now a part of every person’s life. With more than 500 million people on Facebook, more than 200 million on Twitter and millions more in other social networking sites, it’s natural to deduce that social media is truly powerful - one that can either make or break something and one that can either be used for bad or good. Of course, we prefer the latter. On the other hand, social media is also a form of power of its own. Apart from the fact that it can be used to quickly and easily send information, it can empower people as well. It can urge someone to do something and it can inspire someone to start something. Yes, social media can also be used for social good.

Take the case of Wheel2Wheel. An independent non-profit organization created by Morgan Parker to raise awareness and provide financial assistance to brilliant yet under-recognized charitable orgs throughout Australasia, Wheel2Wheel launched on March 1, 2011 an entirely self funded adventure that’s set to cover 20,000 kilometers throughout 10 countries. The good news: Wheel2Wheel will send all donations to 10 charities representing the 10 countries. Better news: PRDA Asia, a social media agency in Hong Kong, has made it easier for Wheel2Wheel to make their project known through social media. They managed the project and saw to it that it got favorable exposure in the social media world. Result: word spread not only about the 100-day project but of the organization as well and donations for the charities have been on constant influx.


Another great sample of social media being used for social good is the Earth OK Hong Kong. Earth OK is a series of community investment programs on youth, education as well as environment sustainability. With the help of social media, Earth OK successfully encouraged people to plant trees, among other voluntary works, and empowered people to continue to be socially responsible.


Now that’s the power of social media.

www.wheel2wheel.tv
www.facebook.com/wheel2wheel
www.twitter.com/wheel2wheelteam
www.youtube.com/wheel2wheelchannel http://www.facebook.com/LovetheEarthPlantaTree http://www.facebook.com/Earth.OK.global http://www.facebook.com/EarthOK.hk
http://weibo.com/clpgreenpark


Friday, 27 May 2011

How to cheer your dad on Father’s Day…plus here’s a surefire hit for that special loved one!



Remember those good ol’ days when your father tried to teach you how to ride the bike? He tried to reassure you again and again that it was okay, that you can do it and that he was just right there behind you. And when you finally managed to learn how to ride the bicycle, you looked at your father and you could have sworn you saw a tear run down his cheek while he cheered you on vigorously. Those were just one of those memorable times when you know that nothing beats one’s relationship with his or her Dad.

So with Father’s Day just around the corner, exactly how do you cheer the most important man in your life? Try this tried and tested gift idea: fresh fruit bouquets from Edible Arrangements Hong Kong! If your Dad is a football fan, the Touchdown Delight arrangement will truly make his day. If your Dad is a big Lakers fan, why not give him the Slam Dunk Delight with half of the strawberries dipped in chocolate? Meanwhile, the Triple Play Bouquet will surely elicit a smile from your baseball fan Dad. These fresh fruit arrangements will truly remind your father just how much you love and care for him.


Meanwhile, if you need a surefire hit of a gift for that special loved one - try giving them any fruit bouquet from Edible Arrangements Hong Kong. We highly recommend the Sweet Indulgence Platter - chocolate dipped fruits that will make your way to your loved one’s heart.

Here’s more fabulous news - Edible Arrangements Hong Kong is open 7 days a week and can do same-day deliveries if you place your order before 4pm. Call their shop at IFC Mall at telephone no. 852 2295 1108).

http://www.facebook.com/ediblearrangementshk
http://twitter.com/#!/ediblearrangehk
http://www.facebook.com/PRDA.Asia
http://twitter.com/#!/prda_asia