We’ve heard of it oh-so-constantly - the belief that not a lot of people give donations to non-profit organizations these days primarily because of the weak economy. The truth though may surprise you. Fact is, more people actually give these days primarily because it’s easy for them to do so and because it’s easy for them to know what the cause is and to whom the donations will go. And social media played a huge part in all of that.
You see, due to the emergence of social media and the stronger appreciation for its power, magnitude and scope, more and more people and companies now use social media for the social good.
Take the case of Le Kids (www.lekids.org) whose members have made a lifelong commitment to help the disadvantaged children in rural China. Le Kids recently finished a fundraising event. Dubbed “Warriors to Wall Ride,” the event was an endurance cycling event from Xian, from the home of the ancient Terra-cotta Warriors to iconic Great Wall of China, and which eventually finished at Tiananmen Square in Beijing. The charity bike ride raised $140,000.00.
And organizers recognized that social media had a lot to do with the success of the event. Social media agency PRDA Asia managed the online efforts related to the event and even sent a biker-representative who also served as the event blogger. That made sending real-time updates via social media really easy…and not to mention that it also drummed up interest on Le Kids as an organization and the purpose of the fundraiser. It truly was a win-win situation for a non-profit organization that was not only able to hold a memorable event and raised a lot of money for the cause but more importantly, also managed to provide education to HIV/AIDS impacted children.
www.lekids.org
www.twitter.com/lekidsorg
http://www.facebook.com/pages/Le-Kids
http://t.sina.com.cn/lekids
http://lekids.mysinablog.com/
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