Tips on how to spread the word about a hip and trendy idea

As you may or may not know by now, Prosperity Research Digital Agency (PRDA) Asia is a social media agency. We take pride in the fact that we have hundreds of successful campaigns under our belt and that we continue to help small, medium and large businesses gain not only new and repeat customers but a good reputation and brand recall especially in the Internet. And so we’re a little bit used to the fact that people ask us this: “just how do you spread the word about a hip and trendy idea?”


To answer that question, we often share the “story” behind one of our clients, Edible Arrangements Hong Kong. EA HK is a business that engages in producing healthy, fresh and juicy fruit bouquets. Now, fruit bouquets is basically a new idea in Hong Kong and we knew from the get-go that we needed to bring out the needed “artillery” to introduce it to the Hongkies --- and fast! Armed with the power of social media, the PRDA soldiers campaigned to equate the yummy treats by Edible Arrangements Hong Kong to summer. Yes, the very same glorious, sunny, happy summer we all love. We wanted to remind the Hong Kong customers of that feeling of crazy fun summers all of us experienced at one point in our lives. And when you remember those happy days, you also equate those days with fresh fruits…perhaps fruits dipped in rich dark chocolate…what about fruits that are designed to appear like flowers…yes, yes, yes…fresh fruit arrangements by Edible Arrangements Hong Kong! As you can see, the process of letting target customers equate summer to EA HK isn’t easy but then again, we’re PRDA and that’s exactly why our clients trust us to make magic happen!


Modesty aside, we DO make use not only of social media but other online measures that will help our clients - and thankfully, they’ve all been satisfied with our work. And the feeling of crazy summers is coming back to us now…:)

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