Thursday, 27 September 2018

Is marketing your first priority? Here's why it should be.


 

Primasia Corporate Services provides market entry solutions and a team of experts to assist in expanding your business to Hong Kong and China. Primasia is now offering China e-commerce solutions, including locating the perfect online platform, e-commerce account set up and account management etc. Check out our website to learn more or call us at +852 2882 2088.

From the smallest startup to the largest corporation, most companies understand that marketing is important, but few recognise marketing should be a top priority. The majority of businesses focus on lead generation as their top marketing objective, while lead generation is important, there is much more to a marketing-first approach. A good marketing team not only empowers their sales team to do their jobs, but understands what their target consumers want, how the company can meet those needs, and how to communicate that message to the end users. In essence, a marketing-first approach to business ensures that the products and services the company offers are relevant to their target audience. The best marketing-first companies create brands that do more than focus on lead generation, they take initiative and drive competitiveness and success.


To implement a marketing-first approach, start by having your business leaders (managers) recognize that marketing is a top priority. Work as a team to launch marketing projects focused at influencing sales, creating positive consumer experiences, and build your brand name. Ensure other departments take marketing seriously by linking marketing efforts to clear objectives, like ROI, customer behavior, and, where applicable, revenue itself. When marketing carries hard targets other departments will pay more attention and become more willing to assist in marketing enablement.

Encouraging collaboration between sales and marketing can lead to increased revenue and boost in brand visibility-- which leads to customers having a higher sense of brand awareness. They remember you! Collaboration between these two departments is more than a trendy concept, it’s the future of successful sales cycles.

About us: Since 1987, Primasia has been dedicated to helping companies from all over the world establish operations in Hong Kong, China and other offshore jurisdictions. We are known for our highly qualified and experienced staff, tailor-made corporate solutions, Xero cloud accounting and payroll management, and much more. Visit our website to learn more about our services- our clients are our top priority!

Connect with Primasia Corporate Services Limited
Hong Kong Headquarters: Suite 1106-08, 11/F., Tai Yau Building, No. 181 Johnston Road, Wanchai, Hong Kong

Credit: Prosperity Research Digital Agency(PRDA): PRDA's Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.

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