Hand in hand with Wheel2Wheel

One of the challenges faced by independent non-profit organizations is to let their causes be known by as many people - nay, as many donors, volunteers and other interested parties - as possible. Truth be told, this is the biggest challenge that a non-profit organization should, would and could face. And it does not help when you add the fact that the information dissemination should be done as fast as possible and in the most cost-efficient (read: lowest cost or better yet, free!) way possible.


This was a challenge not unknown to Wheel2Wheel. Wheel2Wheel was founded by Morgan Parker to raise awareness and provide financial assistance to brilliant yet under-recognized charitable organizations throughout Australasia. An independent non-profit organization, Wheel2Wheel knew that they only had limited time and resources to spread the word. And to top it all off - Wheel2Wheel knew that they had to do everything alongside the fact that they also had to rally up interest for social responsibility as well as donations from generous souls. It was, no doubt, a big yet exciting challenge.


That’s when they decided to work hand in hand with Prosperity Research Digital Agency (PRDA). PRDA was founded by Douglas White who loved the idea of social media being the most cost-efficient measure to exercise social responsibility. A social media agency based in Hong Kong, PRDA saw the magnanimity of Wheel2Wheel’s passion, dedication and goals. Hence, working together became an easy task. And it helped a great deal when the people behind PRDA liked working alongside organizations that do social good. After all, what’s social media if you don’t do it for the benefit of many?

As soon as PRDA and Wheel2Wheel forged a partnership, everything just jelled together. Both proved that by working hand in hand, with social media as part of their driving force, no challenge is too magnanimous to overcome.

http://www.facebook.com/Wheel2Wheel
http://www.wheel2wheel.tv/
http://twitter.com/#!/wheel2wheelteam