Not only did popular Korean actor, singer, model and performer Rain take the breath away of thousands of fans (female ones, more particularly!) who attended the opening of MCM in Hong Kong Central, his appearance at the event also created quite a stir on Sina Weibo, the most popular microblogging site among the Chinese.
Rain’s attendance at the opening of MCM in Hong Kong Central generated at least 450 tweets on Weibo and guess who was responsible for 40 of those tweets? SOUTV, of course!
SOUTV, the digital publishing arm of PRDA Asia, is the one-stop source for entertainment, lifestyle, fashion and social media info that’s sure to capture everyone’s fancy. Needless to say, SOUTV’s tweets generated not only excitement for the event and for Rain but also, may we daresay, generated additional security challenges for the MCM peeps. Good thing the fans, guests and everyone else at the event were in their best behavior and the night was truly one to remember!
MCM is a luxury German fashion brand. Its latest foray in Hong Kong is a stand-alone boutique in Harbour City shopping center in Tsim Sha Tsui, Kowloon, Hong Kong. The store is a 120 sq. m. luxury paradise filled with leather goods, shoes, hand bags and accessories. While it’s true that Korean eye candy Rain was one of the biggest draws during the event, people also came to meet legendary New York stylist Patricia Field (a.k.a. the woman behind those swanky threads on Sex And The City!), Hong Kong Canto-pop singer and actress Sammi Cheng and models Qiqi Yum and Jocelyn Luko.
The launch was truly for the books and we have Rain (and social media, courtesy of SOUTV) to be thankful for.
Cheers to MCM!
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