A lot of organizations, businessmen, eco and social entrepreneurs and other “green” and “organic” advocates have been busy promoting healthy lifestyle, practices, exercises and eco products the past few years. However, we all know that there is still so much to be done and this healthy lifestyle industry is still at its infancy stage. There’s still too much potential and a whole lot of possibilities. Plus, there’s the fact that organizations and offline businesses can only do so much.
Enter --- social media and the many things it can do for the betterment of the healthy food industry. Yes, with just a few mouse clicks --- i.e. a few shares of tips, trends and helpful articles about the benefits of healthy food and healthy lifestyle via Twitter, Facebook, Plurk and other social networking websites --- the healthy lifestyle advocacy can really get its much needed shot in the arm. Social media can give this industry a big boost --- and for a minimal (or in many cases, free) expense as well!
Just take the case of Edible Arrangements Hong Kong. They produce fresh fruit arrangements. Their fruit bouquets are widely recognized as great gift ideas especially since they use healthy, fresh and juicy fruits such as cantaloupes, honeydews, strawberries, pineapples, grapes and oranges. Since they know that this is a relatively new idea in Hong Kong, they got the services of social media agency Prosperity Research Digital Agency (PRDA) Asia. PRDA then worked its magic, tapping the vast and powerful social media industry to spread the word about Edible Arrangements Hong Kong and the good products that they have. Needless to say, the campaign has been a big success so far.
Now just think of what this can do for other healthy lifestyle-related products and services! The possibilities are definitely endless!
http://www.facebook.com/ediblearrangementshk
http://twitter.com/#!/ediblearrangehk
http://www.facebook.com/PRDA.Asia
http://twitter.com/#!/prda_asia
Bookmark & Share
Posts
No comments:
Post a Comment