We at Primasia would like to remind our international business partners that a major Chinese Holiday is coming, the Mid Autumn Festival also known as the Mooncake Festival. Mid-Autumn Festival falls on the 15th day of the eighth lunar month, which means for Western Calendars that the 2017 Mid Autumn Festival will be held on October 4th-5th, when the moon will be at its prime, shining brightest and at its fullest form. The festival was originally meant to honour your ancestors and deities; however, it’s also the perfect time for networking events which lead to magnificent business opportunities and relationships.
New Zealand’s Approach
For decades the nation of New Zealand has recognised the opportunity to “exploit” that particular time of year in China, by creating a sequence of innovative and intriguing marketing pieces which connects with the feelings and the minds of the end consumer.
Businesses should take note of this approach and start thinking beyond the cliché greeting messages of wishing good holidays and etc. The Mid-Autumn Festival is the perfect opportunity to position your brand as one close to the virtues of the Chinese culture, thus creating friendly association throughout the local public.
It’s quite important to acknowledge the festivities as a foreigner, as that will show appreciation towards Eastern culture, where respect and appreciation could make the difference between a successful or failed partnership.
And of course, you must remember that this is an official holiday period, and all governmental sectors are closed as well as most privately owned businesses. This can create loads of opportunities to participate in networking events; eating mooncakes and drinking fizzy cocktails, while discussing the next business niche. Take a moment to buy a colleague a cup of coffee or tea and wish them a happy festival. (Mooncakes taste amazing with a cup of tea!)
Our corporate service professionals can provide market-entry solutions to maximize your startup time, reduce your time, costs and improve compliance. Contact Primasia today and let us guide you on running a business in Hong Kong and China.
Connect with Primasia Corporate Services Limited
Hong Kong Headquarters: Suite 1106-08, 11/F., Tai Yau Building, No. 181 Johnston Road, Wanchai, Hong Kong
Website: https://www.primasia.hk/
Twitter: https://twitter.com/PrimasiaHK
Credit: Prosperity Research Digital Agency(PRDA) provides branded content catered to your business, in English, and Traditional or Simplified Chinese.
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