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Data is important in all aspects of our lives -- your personal data is estimated to be worth over US$2,000 year. It’s time to start owning it with Datum! Datum is a global data marketplace that allows you to make money from your own data. From science and technology to artificial intelligence, and even marketing, data is the main driver. In essence, we are not able to make meaningful conclusions or decisions without using data. Our computers use algorithms to compute the data we input so as to give us options. So how is data meaningful in marketing? Read on!
Customer Behaviour
To understand customer behaviour, we need customer data. Pertinent data could include Google searches, browsing history, and how a customer filters sorts online shopping (e.g. price range). There are many ways to learn what your user is searching for, social media likes and dislikes, and whether your user has a large budget or a small one. Therefore, marketing data informs us on how to better attract our target consumers, as well as how to produce high customer satisfaction ratings.
Improve Marketing Campaigns by Enhancing Relevance
In digital marketing, the campaigns we create target the advertising message directly to the potential consumer. To target effectively, your digital marketing strategy should be based on facts. These facts are formed using collected data, such as demographics and what internet users are looking for. Thus the marketing algorithm can deliver the advertisement to the most relevant and targeted audience.
Helps Control Marketing Cost
Not everyone is looking for your product. Imagine how much it would cost if everyone who is browsing clicked on your advertisement? The cost would be huge, greatly affecting your ROI and quite possibly producing a massive loss. As discussed above, by narrowing in and delivering your advertisement to a select, relevant audience, the costs of advertisement greatly decreases. Through the data collected, we are able to show advertisements to the relevant audience who has high buying potential.
Now is the time to protect your data with Datum. Datum technology allows you to backup your structured data in a secure, private, and anonymous manner, then choose who you want to share it with -- or sell it to! Investing in Datum is the smart choice. So, Save the Date: Oct 17th, 2017 is when the ICO Main Event Sale begins. It’s time to #TakeBackYourData
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