Tuesday, 23 January 2018

How to Use Instagram Carousel Posts for Your Business


Social media is a powerful tool that businesses worldwide are using to promote sales and 
growth of their companies. PRDA shows that there are so many ways that one can use social 
media sites, such as Instagram, to reach your sales goals amongst other things. Recently 
Instagram launched a new carousel feature, where you can post more videos or photos in a 
single post. Many businesses have already discovered how to use this to market their 
products and services but if you haven’t gotten on board with this, no worries as there is still 
time to learn.
Promote a New Line of Products
Initially, you could only post a single photo when promoting a product or service that you’re 
offering which made it difficult to advertise a whole line. However, the new carousel feature 
allows you to post several photos under one post which makes it easier for your customers to 
view all the products that you’re offering without having to go back and forth. Using this 
when introducing a line is perfect since you expose a potential buyer to all that is new within 
your company.
Promotional Videos
Instagram videos can only be about one minute long, which used to make it difficult to get 
your message across. This is not the case anymore, as now you can post several one minute 
videos in a single post to advertise a product or a promotion that you are having.

Share Event and Customer Photos
Social media sites are not only great for making your customers aware of what you have to 
offer, but they are also perfect for allowing you to share with your clients and show them 
what the business is involved in. this helps in creating a better relationship with customers, 
and that is why it is encouraged through carousel postings. You can post photos of customers 
who have bought your goods or even events that you have been involved in.
Gain Followers
Instagram offers businesses the chance to pay to advertise their products, and with the help of 
carousel posts, you can make such adverts with several photos and videos that will show 
potential clients more of what you offer. This is a great way to drive traffic toward your 
Instagram page which can mean more sales if your target market is reached.
Building a Brand
Customers want to see more about your business, it’s mission and things it is involved with-- 
think behind the scenes stuff. Carousel postings help to build a sense of trust with clients who 
are able to relate to the business, which is always good for getting more work and sales.

If you are looking for professional assistance then PRDA is here to help you make the smart 
online marketing selections. PRDA is a prominent, well-known social media management 
agency that is valued by its clients because of its successful, well-organized services such as 
branded content, SEM, reputation management, digital strategy, eCRM and much more. Get 
in touch with us today!

Connect with PRDA

Workout Smarter, Not Harder Big Results You Can Really See at utime Fitness Studios


Bodybuilding is a long term investment. You don’t earn any interest, but you will earn a lot of 
respect and pride. Just like with any other habit, you have to stick with it for it to become part 
of your healthy lifestyle. And that’s why utime Fitness Studios is here-- to keep you 
motivated! For just HK$599 per month, you get 24 hour access to utime Fitness Studios with 
state of the art fitness facilities and many other benefits. Stop by our Kennedy Town location 
and discover state-of-the-art equipment from industry leading brands in cardio, strength, free 
weight & functional training.

A new healthy habit (just like any other new change) takes some time to master. You don't 
have to love every change you try. The trick is to find the changes you do like and put your 
focus there so they become habits. Bodybuilding, ie putting on muscle, isn't just about lifting  
more and more weight. Below, find our tips on working out smarter-- not harder, for big 
results you can really see.


Start with lower weight warm up reps, saving your energy to lift your heaviest on your last 
few sets. For example, say you're planning to squat with 135 kg for five reps. You could start 
with 60kg for six reps, 80kg for five, 100kg for three, and then 135kg for five. By the time 
you get to the 135 set, you'll be thoroughly warmed up but not fatigued.

Rest between sets, we recommend three to five minutes. To lift your hardest, your body 
needs to regenerate as much Adenosine triphosphate (ATP)-- the fuel source for muscle 
contractions, as possible.  

Before deadlifting, activate your glutes first. Glutes are the prime movers in a proper 
deadlift and activating them first allows them to fire at their fullest. Try a few Glute bridges 
before you deadlift next time. Lie on your back on the floor with your knees bent and feet 
close to your butt. Dig your heels into the floor and bridge up with your hips, focusing on the 
contraction in your glutes. Do two sets of eight to 10 reps.

Short on time and want results fast? utime Fitness personal trainers have the training and 
experience necessary to design a personalised training program just for you! No matter if 
your goal is bulking up, losing weight or recovery from an injury or illness.  Join utime today
 and you'll also get a free consultation with one of our highly qualified personal trainers.  See 
you at the gym!

Visit: Shop F, G/F Wah Po Building, No.1 New Praya, Kennedy Town
Connect with utime Fitness Studios

Credit: Prosperity Research Digital Agency(PRDA) provides branded content catered to your 
business, in English, and Traditional or Simplified Chinese.


Expats and Hong Kong Schools-- We can help!



Relocating to Hong Kong is an exciting experience for many expats, but can also be one of 
the most stressful-- especially for families with children. If your business often hires staff and 
candidates from around the globe, consider hiring TOP Schools to make the transition easier. 
Our small team of highly trained education experts are completely focused on school 
placements in Hong Kong-- nothing else! We are ready and willing to handle whatever needs 
your company has in a swift, professional manner, and completely personalised to each new 
expat hire. TOP Schools is completely independent, and will assist without bias or conflict of 
interest.

Navigating Hong Kong’s top international schools is notoriously difficult, with unique 
challenges for international assignees and locals alike. Schools are very competitive and often 
require applications submitted at birth with no special consideration for most foreign passport 
holders. There is a confusing assortment of curricula, application deadlines, application 
procedures and fee structures that require expert guidance to navigate through. Without it, 
expat parents may find their child enrolled in a less than desirable school, simply because 
they ran out of time due to researching on their own.



TOP Schools will help your international families by:

Planning: Meeting with the family and analyzing the parents and child's needs. After a 
discussion of relative merits, curriculum, culture and application processes of each school, 
we’ll put together a short list of schools along with application guidelines and strategies.

Preparation: This step includes preparing all necessary documents, and scheduling school 
visits.  Our admission experts will also refer parents to trusted partners for exam/interview 
preparation, playgroups, extracurricular activities, leisure activities, clubs, language 
enhancement opportunities, as well as nannies, visa services, movers and home search.

Applications: Finally we’ll advise on which application to submit, along with the when, 
where and how. We’ll continue the communication to follow up on the applications submitted 
and offer advice on accepting, deferring or declining offers as well as on choosing a school, if 
multiple offers are received


TOP Schools will save your new hires an amazing amount of time and stress as they are busy 
acclimating to their new environment and getting ready to provide your business with their 
expert skills. Contact us today for a free estimate, and more information.

Connect with Top Schools
Address: 22A Crawford Tower, 99 Jervois St, Sheung Wan, Hong Kong
Phone: +852 3565 5866







#GGHK2022 Competitor and Bodybuilder Siu-Fung Law


Future Gay Games 11 - Hong Kong 2022 competitor and bodybuilder Siu-Fung Law is part 
of the successful bid team that won the right to host the 2022 Gay Games in Hong Kong. 
Siu-Fung is a transgender rights advocate, and competitive female bodybuilder, who 
identifies as gender queer.  Although #GGHK2022 is four years away, Siu-Fung is already 
excited about competing in the games in his home city and sees it as a major milestone for the 
LGBT+ movement in Hong Kong and also throughout Asia. Siu-Fung hopes to send a 
positive message to the transgender community in Asia within the bodybuilding event. A 
third category, besides male and female, will be added-- either a transgender category or a 
category where you don’t have to assign any labels to yourself.


“I hope if anyone is struggling with their gender and sexuality they will see that they are not 
alone, and they will never be alone.” - Siu-Fung Law

A few years ago Siu-Fung Law identified as a trans-man, but now identifies as 
“genderqueer”. This identity comes from the belief that gender identity is fluid. This 
transition happened over time, but started when Siu-Fung began to enter female bodybuilding 
competitions. In his normal, everyday life Siu-Fung uses the male bathroom and people refer 
to him as a “he.” But in the bodybuilding world Siu-Fung is a “she,” because his legal 
documents still say “female” on them. Siu-Fung has experienced the struggle for transgender 
equality in Hong Kong first hand as a transgender athlete. He actually began bodybuilding as 
a way to reshape his body rather than undergoing surgery. Siu-Fung has taken these 
experiences and through them, learned to love his female identity as well as his masculinity. 
Now Siu-Fung doesn’t see himself as either a man or woman, preferring to not be shackled 
by the binary construction of gender that society imposes on us.


“Bodybuilding allows me to explore and transcend these boundaries. Before my first 
competition it was a huge challenge for me to wear a bikini and perform on stage with 
confidence, as I wanted to be seen as a man. I learnt to remove the binary labels we give 
clothes and treat the bikini as a costume. Now I get excited to wear beautiful bikinis on stage, 
although I wouldn’t wear them on the beach”- Siu-Fung Law


Hong Kong will become the first Asian city to host the world’s biggest international sporting 
and cultural event for all in 2022-- featuring athletes and artists with different sexual 
orientations, gender identity, and gender expression. Promoting equality and inclusiveness for 
all is what the Gay Games are all about! Gay Games 10 - Hong Kong 2022 will be an 
empowering experience for LGBT+ athletes and communities in all parts of Asia to 
participate on a level playing field with everyone else.

Show your support and stay up to date on all important announcements by following 
#GGHK2022 on Facebook, Instagram, and Twitter.

Connect with Gay Games Hong Kong 2022

Credit: Prosperity Research Digital Agency(PRDA) provides branded content catered to your 
business, in English, and Traditional or Simplified Chinese.